Bitcoin Cash Needs Marketing As Today it Has None
Let's start with the negatives of 2021. Price of Bitcoin Cash failed us? It is up at about 90% but the failure was it didn't attract the expected demand. Was this demand expected? No, it wasn't. BCH is nowhere to be found. There is no advertising and very few discussions about it, cloistered in the realms of Read and Noise.cash, and the Reddit community.
The market decided Bitcoin Cash price without marketing is this. The distance from BTC when we compare price is humongous.
Bitcoin Cash did not trend and so was smartBCH.
I point this here in the introduction as most will only read until this point.
If Cardano had a development of the magnitude of smartBCH, it would be all over the news without ever developing it. Why can't we have not Cardano's marketing but a decent marketing that promotes with an average announcement this kind of news and developments.
Cardano is not an example of what Bitcoin Cash should be doing. This is the other end of the extreme marketing.
Bitcoin Cash is on the other far end, having no marketing at all. We don't need to do the opposite but we DEFINITELY need a fair share of the market. I said we as I'm an investor and think of myself part of Bitcoin Cash.
Bitcoin Cash develops, it has created everything so far, the Bitcoin Cash blockchain is unmatched since any time we can use it for very low fees with no delay and transact with everyone we want with no permission asked.
I'm not entirely sure what the investors don't understand if they just read the above. The problem with Bitcoin Cash is they don't read this, EVER.
Those trading at mobile apps and buying Doge, they just follow anything is thrown at them. Send the message to buy Bitcoin Cash but do it massively.
I've read somwhere that Bitcoin Cash is like a football squad, having the top players and a state of the art stadium, but playing at an empty stadium having no fans.
If nobody has heard of this football team and doesn't know the location of the stadium, of course nobody will visit and watch its games.
I feel Bitcoin Cash missed a good chance to stick to a previous position and this market is slowly pushing it down lately.
There are money for developments and flipstarters, but we also need to attract users of these developments. Without marketing even the best projects will fail.
Is there more downside? Maybe $300, maybe if there will be another bear market, it can also be $80. Can it go lower and make new all-time-low? Maybe not, but as it keeps dropping many start losing their cool.
Investors don't like losing money and don't expect BCH to reach $100 to sell. They will dropout before this. Perhaps Bitcoin Cash should increase the effort to advertise its product.
SmartBCH is great but nobody really knows what it does. Maybe a good advertisement to this could be the volumes when they peak. When volumes reaches $100m more investors will start noticing and enter the Defi part of smartBCH.
For 2022, I am not hopeful. I don't hope when investing, so when I try to predict the Bitcoin Cash market price and acceptance, I don't see anything that can change the negativity.
There is no marketing budget, this will always be the Achilles heel of Bitcoin Cash.
As I'm interested in the success of Bitcoin Cash, I have to express this frustration and hope that at least one thinking person will understand that nobody will invest in something they never met before.
If we are going to ask all the new investors, maybe they have heard the name Bitcoin Cash but will have no idea what this cryptocurrency is about. And there is a lot of misleading documents and videos out there trashtalking and creating a bad image for Bitcoin Cash.
Absolutely right. My sentiments as well. BCH suffers massively from lack of marketing. A project can be great on its grouds, but without a sound marketing plan, it will not reach its true potential to serve the investors. BCH and SmartBCH both need some decent marketing budgets to drive the momentum