This popular saying "winner's never quit, quitters never win" emphasizes the importance of perseverance and determination. It suggests that those who give up easily will never achieve success, while those who persist and continue to strive for their goals are more likely to be successful in the long run. The statement implies that success often comes as a result of pushing through challenges and not giving up, even in the face of adversity. It serves as a reminder to stay committed and resilient in the pursuit of one's objectives.