Nike is launching an NFT platform

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2 years ago (Last updated: 1 year ago)

Hey Peeps!

 

 

I saw some interesting news today and decided to share it with you guys!

The famous athletic shoes and apparel company, Nike, announced on November 14th, via a blog post, that they will be launching a web3 NFT platform titled,  .SWOOSH.

I am happy to see this after all the crazy and sad things that have been happening in the crypto world.

It is nice to see that companies are still forging onward, despite the scary times. 

 

"Whether you’re a designer, storyteller, gamer, or just have love for sport and Nike culture, we want you to build Nike’s virtual community with us." - Nike, Inc. 

 

.SWOOSH will be launching their beta on November 18th, 2022. 

At launch, users will only be able to collect their favorite virtual shoes, jerseys, and accessories. 

Nike plans incorporate more features as through the end of 2022, and throughout 2023.

 

Eventually you will be able to buy, sell, and trade virtual products on the web3 platform. 

Nike even plans to allow users to "co-create" their own virtual creations. 

Starting in December, there will be community challenges planned and the select few winners of these challenges will be able to earn royalties on their creations. 

These creations may even be used in web3 games and virtual events. 

The first .SWOOSH collection is expected to drop in January 2023. 

 

This all sounds amazing, but the best part, for me, is that the NFT platform will be built exclusively on the Polygon blockchain. 

 

"We are shaping a marketplace of the future with an accessible platform for the Web3-curious. In this new space, the .Swoosh community and Nike can create, share, and benefit together." - Ron Faris, Nike Virtual Studios GM

 

Are you guys excited about this news?

Any sneakerheads here?

If so, what is your favorite Nike sneaker?

 

See ya!

:)

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Comments

This is going to be interesting. I am excited to see how this all turns out. What would be really cool would be being able to wear these Nike clothes in the metaverse one day. I wonder if they already have plans for this. I also wonder what other big companies have plans to get involved in NFTs. Thanks for another great read.

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2 years ago

Nike always have good marketing strategies.

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2 years ago