5 Digital Trends Predicted to Grow in 2022
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The use of communication technology and the Internet of Things (IoT) has become the heart of most human activities today. Looking at 2022 which is still running in Q1, Digital Marketers who are actively providing digital private training, share some of the trends in the digital world that are predicted to be widely practiced. for various business sectors.
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First, a short video. The use of Facebook, Instagram, and Tiktok to provide short video content is seen increasingly being used and maximized for ad creation. Thanks to the growing popularity of short video content, Instagram and Tiktok are likely to see an increase in ad spend in 2022 and Instagram will continue to grow beyond 50% in ad revenue.
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Second, Metaverse & Augmented Reality. Facebook changing its name to Meta in October 2021 is believed to be the start of the growing popularity of the Metaverse. Simply put, with the metaverse we can have a virtual shared space that can be accessed via a VR headset, AR glasses, or a smartphone app. Users can interact, socialize, explore and create content in a virtual environment, and monetize their virtual transactions using blockchain technology and cryptocurrencies.
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Third, cryptocurrency & NFT. According to DappRadar data, in the third quarter of 2021, sales of Crypto & NFT (Non Fungible Token) money reached US$10.7 billion or around Rp. 152 trillion worldwide. In Indonesia itself, the trend of Crypto and NFT has recently begun to mushroom.
"If you want to dive into the world of Crypto and NFT, first equip it with in-depth and not half-assed information research,"
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Fourth, new job vacancies related to AI. According to data from the World Economic Forum, by 2022, 27% of new positions will emerge from large company job vacancies.
The shift in the division of labor between humans, computers and algorithms has the potential to eliminate 75 million current job vacancies while generating 133 million new jobs. Positions such as data analyst, software engineer, digital marketer, e-commerce specialist, and social media specialist will be in high demand.
This is a domino effect from the increasingly widespread use of digital technology that requires professional experts to design applications and market them.
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Fifth, hybrid work patterns. With the development of Wifi 6 and 5G technology, the hybrid way of working is predicted to be an option to save on operations. The hybrid way of working that is commonly applied by companies is to set certain days to enter the office. For example, for meetings, collaboration between teams, brainstorming and mentoring activities to self-development activities.
Furthermore, several developed countries such as Belgium, Japan, Iceland and Scotland dared to do a trial work 4 days a week. One of them is thanks to the use of technology and artificial intelligence that helps human work processes.
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