You welcome your tribe back with open arms because he or she after all is your life support for your online business.
But, there's a problem….
When you are building a business, oftentimes you are implanted with the idea that if your tribe, your customers are buying, then you need to keep that flow going by creating more content, more products, right? Wrong.
Overwhelming your customers with too many new products, too much information all at once will only frustrate them to the point they don't want to invest in your business.
People no longer want just more stuff! What they want is less stress, free time, and a better life! Our society is always changing to the point that we want to live a minimal lifestyle, we want to recycle what we already own and save money where we can.
We want to spend more time enjoying our lives, not pushed into buying everything you have to offer. Yes, courses, coaching sessions, digital information can be a great investment, but not when you have bombarded your clients with it all at once! Who wants to sit through page after page after page of information or scroll through an overwhelming amount of videos sent to you every single day.
Less is more ladies and gentlemen. Simplify if you want to get your readers, your tribe to notice. It is the best way to serve your customers and they will thank you for it.
One final thing to remember. It's easy to overwhelm your clients, but it's just as easy to overwhelm yourself when you have too much going on.
When you are stressed to the max, you tend to lose track of what needs to happen in order to build your business. One of the biggest mistakes we make as an entrepreneur is to charge a lot less than we should for our products or services.
We fear our customers will run the other direction if we charge too much money, so we second guess ourselves by lowering the value of our real worth. Instead of playing it safe, know your worth by testing the waters, asking your customers what they would pay, and visiting your biggest competitors. It all starts with you.
