If Paris Saint-Germain beat Bayern Munich in Sunday's Champions League final in Lisbon, the pictures will probably be of Neymar's tears of joy or wild scenes of celebration in the French capital, but basking in the glory of it all will be the Emir of Qatar.
The club's first appearance in the final of Europe's elite club competition comes in the month it celebrates its 50th birthday, yet the starting point for all this was June 30, 2011.
That was when Qatar Sports Investments (QSI) bought PSG, with its president Nasser al-Khelaifi promising to make the club "a great team and a strong brand on the international scene".
There is no doubt QSI has achieved that, even if Qatar's detractors question the motivations of the tiny, gas-rich nation protruding from the Arabian desert.
PSG recently won their seventh French title in eight seasons and their fourth domestic treble in six years.
Now, after half a dozen seasons of underwhelming performances on the continental stage, they are through to the biggest and most prestigious club game of all.
"Since we arrived here, the Champions League has been our dream, and we are close to fulfilling our dream now," Khelaifi said after the team beat RB Leipzig in the semi-final.
PSG were big before QSI -- under the ownership of French pay TV giant Canal Plus in the 1990s, with stars like George Weah, they won the league in 1994 and reached the Champions League semi-finals a year later.
They lifted their only European trophy to date, the Cup Winners' Cup, in 1996.
wow... good job....