Life In The Online Age
The digital era is no longer a matter of the future, but has become a reality for the world's population.
Technological developments that continue to increase sharply from year to year are actually carried out in order to keep pace with the growing human need for technology.
In every aspect of life, there is always digital technology that helps us every day, making activities more efficient.
This significant growth of the communication sector is clear evidence that the pandemic has pushed people around the world to immediately make the transition to the digital era.
The shift from offline activities to online is a limitation of space for movement, especially since the Covid-19 pandemic. This is certainly very felt for students and workers who have to move online at home, both for work and for learning. Communities and businesses that previously had not fully utilized digital technology, now seemed "forced" to immediately live with digital technology itself.
A real example that has become so embedded in social life is digital payment. Almost all residents have an e-wallet account that can make cashless transactions in seconds. The use of digital payments is predicted to increase from the period before COVID-19 to the new era after.
Several other examples, such as the use of e-learning, video conferencing, e-health, and online fitness are mushrooming everywhere. Meanwhile, applications such as online pickup at restaurants, TikTok, grocery delivery, and online streaming are also experiencing massive growth.
Digitalization is able to help overcome the problem of unemployment, in contrast to the widespread assumption that digitalization shifts the need for human resources.
The transition from offline to online activities causes the need for digital workers to increase. For example, how people are now increasingly in need of e-commerce and social media during their activities at home. This is an opportunity for job seekers to be active in business and work in cyberspace.
Meanwhile, digitalization will also help the recruitment process which at first seemed long-winded and less effective. The key word is the ability to connect recruiters with the right job seekers. That way, job seekers with the appropriate competencies are able to connect and find it easier to find a job position that best suits their abilities.
Then, digitization also opens the gate for businesses to collect user data, as Google does, to form new markets and expand. The trick is by profiling customers, conducting online surveys, or market testing. Businesses are better able to offer products that match the needs of each consumer accurately by utilizing big data.
