Here are some tips on how to get through the crisis. If you have a question just comment below.
The Corona crisis has affected us all in one way or another. We live by special measures: we work from home, children do not go to school, visits are limited, so life moves online. Times are tough and that’s why it’s important to also show a sense of people as a company and find ways to keep your business afloat.
What can a company do during a corona crisis?
Connect with customers
It’s not easy for anyone in these times, so adjust to communicating with your fans on social media and with your customers. It’s perfectly acceptable if you honestly tell us what’s going on with you and your business. Of course, it is not necessary to complain too much, but to highlight the search for solutions and hope for better times. You can also sometimes ask your customers how they are feeling and how you might be able to help them. Promote good campaigns in society, participate in helping others, and use social media to spread your good deeds further. Nothing strengthens a brand more than knowing how to be human.
Make sure you are visible online
In case you haven’t noticed, there are more and more people online and they are staying there more and more time. Search engine traffic is huge and we can expect it to increase even more. As long as we are confined to home, certainly, then certain habits are likely to persist. So while we’re all glued to the screens, take your time and check out what your online presence is like. Hone your SEO to climb as high as possible on the Google rankings. Don’t shut yourself up between four walls in hopes of better times. You have to create these yourself.
Create special offers
During this uncertain time, you can show more understanding to your customers and offer them additional discounts and promotions that will make sure that profits don’t stop coming. Everyone would like to save something and that is why it is important to reach out to your customers in this area as well. Consider PCP (pay-per-click) advertising and start preparing for other campaigns as the situation changes.
Advertise locally
The journeys stopped. Many people do not go to work anymore. That the restrictions on movement to one's own municipality are not even mentioned. It is now important to introduce yourself to your local environment as we are all looking for services as close to home as possible. Improve your SEO with the phrase "nearby". Also, don’t forget the ratings. If you manage to deliver the right service at the right time, many people will be grateful to you to the extent that they are willing to leave a positive review.
Don't panic
Question: How much toilet paper do you have in stock? If the answer is somewhere near ten packs, then you’re probably already a little more than a “ziherash”. Panic in advertising, of course, is neither smart nor desirable. Check your stats and make decisions based on the data, but don’t throw huge sums into the first form of advertising that comes to mind. The economy hasn’t completely stopped, as households still need food, children outgrow clothing and footwear, washing machines are still breaking down, and someone still needs you. Money is still circulating and people are still counting on Google to find the right solution. Be there.
Complete your digital projects
While you wait for more normal times, you can complete your digital projects. You wanted a new website, but there was never time for it, you might set up an online store, maybe you just need to fix the CTA buttons to do what needs to be done, and maybe you want to climb higher on Google? Now is the right time to do what there has never been time for before.
Revive an abandoned profile on social media
Refresh your cover image and your avatar
If you haven’t been online for a while, it’s time to refresh your image - especially if the graphic image of your entire business has changed during that time. Find a quality version of your logo and think of a new cover image for Twitter, Facebook or LinkedIn. You don't even need a graphic designer for this feat, as you can get completely solid results with free online tools.
Update your basic information
Phone numbers that do not exist do not really belong in your profile. Correct all the information and introduce yourself with a short and sympathetic description. Briefly state what you are doing and be as fresh and original as possible. Include keywords in the description. If you have a hair salon in Ljubljana, then write this down. What slang term in this indicates that you are a person of flesh and blood standing behind your business.
Post something as soon as possible
An empty wall does not bring a visit. So quickly write down some interesting thought and attach some photo. It’s important that it happens. There will still be time for a complete post plan and studio photography. Social networking algorithms prefer profiles that post regularly, so don’t worry too much if the post isn’t perfect. Importantly, she even appeared on the wall.
Ventilate your followers and follow someone new
It makes sense to follow only profiles that are relevant to your business. Get rid of those who don’t. At the same time, find new people and profiles that may be of interest to your business. If you're tempted by tracking automation tools, stop. Not only me, but also social networks themselves do not recommend such moves. What can happen quickly is that your profile is locked or you are banned from using the network. Better bet on organic growth and a real connection with your followers.
Make a publishing strategy
Now that you’re back, it may be time for a publishing strategy. It is necessary to create content that visitors will love to read and share with their friends. A simple thing that can make your life a lot easier is one of the free tools for sorting posts and posting them automatically. This way, you will have to deal with photos and texts much less, and the posts will be nicely arranged.
Spread the good news on other channels
Remember to do commercials on all networks. If you have a great blog, brag about it on Facebook or Twitter. Link posts to hashtags and post always and everywhere where all of you can be found. As a last resort, you can resort to paid advertising.
Record your success
With all the posting tools, you can very quickly forget about your social media profile again. So take some time to analyze your posts. Find out what works and what doesn’t, what your followers like to read and what they don’t. This way you can come up with surprising results that will give you guidelines for further communication.
Promise yourself that you will never neglect your profile again
Do whatever it takes to never leave your profiles again. Your customers expect certain content from you, so don’t leave them waiting. Also, abandoned profiles give the impression that you have given up your business - if this is not true, you will miss many opportunities.
Keep your social networks close at hand on your mobile phone and be available. If this is not possible, rely on a digital agency to take over this part of the business for you.
Which social network is for me?
Almost one million Slovenes have a profile on this network, and half of them also use it daily. The demographic composition of users has changed over the years. If in the beginning they were mostly very young, this is now a "network of our parents". If your clients are mostly adults, including retirees, chances are you’ll find them here. Above all, they like to socialize in groups, where they exchange recipes, camping tips, solve language puzzles, look for old books, garden or try to sell children's clothes. In addition to the pages for your business, create a group or join a suitable one and offer your knowledge. How quickly the demand for your services or products may arise. But let’s not forget the power of Facebook ads, where you can reach a large number of people quickly for little money.
Twitter keeps some nostalgia for texting. You will find around 200,000 Slovenes on it. Messages are limited to 280 characters, and you can add a picture to them. If we want our messages to have reach and impact, we need a lot of followers, and reading “shit” isn’t particularly interesting if we don’t follow interesting people. These two require a lot of time, so the marketing network is not particularly interesting. On Twitter, you’ll find a lot of information from all winds and definitely someone who masters exactly what you’re looking for. Definitely more of a network for making science than for selling alone.
Instagram is used by about the same number of Slovenians as Twitter and is rapidly gaining new users. It pays to link your Facebook profile to Instagram, as you can post on both at the same time, and Facebook also gives you an overview of comments, private messages, and ads. So you have two popular channels covered in one go, who love interesting photos and short videos.
YouTube
If you are passionate about video content, then this is the right channel for you. It has never been easier to have your own TV channel. If you are in the photogenic business, which is best represented by video, then stop waiting. People are definitely looking forward to your knowledge of repairing phones, unclogging drains, creating baby clothes, or caring for houseplants. In fact, there is no content that YouTube would not benefit from. But in the flood of different content, pay attention to the quality of your products. You can avoid invisible video content with simple tools:
stand or image stabilizer,
microphone and
good light (or just shoot outside).
You can do all the magic of recording and editing well enough on your phone. And done. YouTube can be a great tool to show yourself and your work and build trust with your customers. You will find just about everything on this channel: young and old, as video is the medium of the future.
LinkedIn is somewhat reminiscent of yellow pages in directories. It is a network of businessmen and companies. If you are doing B2B, then you need to be on this network. Your personal profile can replace an antique resume, and with it you can quickly show off all your skills and knowledge. LinkedIn is a tool with which you can find a person or company to collaborate with or just dive into a sea of content that can help you in business. With more people than you are connected to, the more chances you have to run into a business opportunity. It is also an important activity: connect, be a useful member of the community and sooner or later you will progress.
TikTok
Currently, the hottest network surrounded by much controversy is TikTok. If your customers are young or young at heart, then it is worth offering content on this network as well. It is an endless sea of short video content (15 or 60 seconds), which is transformed into creative masterpieces with the help of music and graphic accessories. Ride the trend wave and pack your services or products in the latest disguise and you are sure to catch the eye. More fun content means more traffic to your pages and finally more purchases.
Write a blog
Writing a blog is like writing for a magazine. Like when you make your own internet site, you need content on your blog to keep people interested in reading what you write. One of the most important things when writing on a blog is the title of your blog: people will recognize you by it, differentiate you from other similar bloggers, search the internet, etc. So, when it comes to writing for a blog, and in general the formation of a blog that will be your writing medium, e-book, magazine or pamphlet, you have to take into account some general rules. The first rule is how to name your blog in relation to its content and the topics it deals with. The design of the blog, marketing and promotion of you as a blogger will also depend on that
Watch and read stories of successful people
I always read and look at all the posts from the likeable Mark.
Don't panic is the answer for everything, especially in crypto world