Consumer Buying Roles

As a consumer we should know what our wants and needs in order to fulfill our satisfactions.

Today, I will share to in this article my leanings as a Marketing Management Student about the "Consumer Buying Roles."

Buying roles refer to the activities that one or more person(s) might perform in a buying decision.

Five(5) buying roles can be distinguished:

1. INITIATOR

* The initiator is someone who first suggests or thinks of the idea of buying a particular product or service. Informations may be gathered by this consumer to help the decision.

2. INFLUENCER

* Influencer is someone whose views or advice influences the buying decision. Influencers are the people who attempts to persuade others in the group concerning the outcome of the decision.

3. DECIDER

* Decider is someone who ultimately makes a buying decision or any part of it. They were the people who have the financial authority to have the choice on what to buy, where to buy, why to buy, and how to buy.

4. BUYER

* Buyer is someone who makes an actual purchase. These consumers are the person's who conducts the transactions. Who makes the calls, visits the stores, makes the payments and the effects of delivery.

5. USERS

* Lastly, the users, they're the people who consumes or uses a product or the service. They can also be called as the "end-users."

These are the Five(5) Consumer Buying Roles. I hope you can determine what is your buying role/s. Feel free to comment down below.