One step forwards, two steps back for streaming services?

Netflix has as a answer to the last drop of their stock said, that thy are willing to think about including advertising in their programing. This would be as a new cheaper subscription option.

So I guess we nave have come cull circle. We have gone from commercials in tv. To have on demand programing where we could binge as much as we want. Full seasons where available at once. To streaming services now holding of and only releasing one episode of a show per week. In order to keep subscribers hooked for longer. To now then include commercials.

So welcome to the future! On demand tv where episodes come once every week with commercials...

Will this mean the end for streaming? Probably not. But it appear that the whole industry is being shaken to its core. And the model they have been working with is being revised. The model I am talking about is the one where investors have used the potential of one billion streaming costumers to asses the growth potential for streaming services. This appears to no longer be a valid target. At lest not in the current market place. And thus it has lead to the recent shakeup in the stock market where we have seen Netflix take a nose dive after a nose dive.

What will the new model be, half a billion potential customers? Well I think it is still a little to early to say.

And to be fair Netflix is not the only streaming service that is currently looking into how to include advertising. IT just happen that they are the big dog when it comes to streaming. Well at least for now. Who knows what the future of streaming will have in store for us.