The roles of the media and social media in today's world

1. Social Concerns and Advocacy

The only way to be heard is to use a louder voice. Sharing and putting their voice, their campaign, in any form of media is the simplest way for advocates to be heard. If you published a post with your concerns to every social media site, your concerns will be heard one hundred and two percent of the time. Posting your advocacy as well as your social concerns may give you a chance to attract traditional media, increasing the likelihood that your issues will be heard.

2. Business

The media has altered the marketing landscape in recent years. For some reason, entrepreneurs have been utilizing the media. Media assists them in marketing their brands, allowing them to get to know and connect with their customers, and increasing their sales and audiences. Facebook reported that nine million active advertisers were using the social networking platform to promote their products and services in the second quarter of 2020, up from seven million advertisers in the first quarter of the previous year.

3. Communication

The act of transmitting information from one location, individual, or community to another is referred to as communication. In this day and age, communicating and interacting with people from all over the world, even if they are thousands of miles away, is as simple as a few clicks on your phone. According to 2019 social media statistics, there are 3.5 billion social media users worldwide, and this number is growing. This equates to roughly 45 percent of the current population (Emarsys, 2019).

4. Entertainment

Entertainment is a type of action that draws the audience's attention and interest, or brings enjoyment and delight to the audience. People nowadays use media and social media to entertain themselves. One of the best examples of media is television, which allows us to see the best stars, sports events, and meet famous people. The world has come to our room thanks to television. In terms of social media, TikTok is one of the best examples. According to statistics, there are 500 million TikTok users worldwide (monthly active users).