Communication Strategy on 21st Century

On this 21st Century the way we communicate is too easy due to advance technology. Unlike in the past it is reallyhard to communicate since technology that time is not yet advance. People are usually relying on letters to deliver message. It is also expensive to sent a message because it is really hard for average person to sent a message and those nobles can only afford to use technology such as old telephones to deliver a message. Let us first define what is Communication? Communication is any exchange of information from sender to receiver. It can be face to face or virtual communication. In the past people are doing face to face communication to deliver a message. It is most effective way of communication because the person can touch, see and talk the person personally. If we are talking with someone face to face we can felt how they want to tell to us.

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Unlike in virtual communication using technology such as online platforms, social media sites and online forums. In this generation people prefer to use Facebook, Messenger, Instagram, Telegram, Reddit, etc. to communicate rather than communicating personally. Due to technology people's closeness vanished since people doesn't communicate personally and talking only virtually. We can't do anything about it but we can do both communicating face to face and virtually. For an instance, we are using messenger to chat our friends to hangout. It makes the communication easier due to social media platforms. In this time of pandemic, online platforms and social media sites is really helpful in life of many people. People can't communicate face to face due to threat of CoViD-19 it really affects many people's life especially in field of education, business and economical activities.

Even though there's a pandemic it doesn't stop people to communicate effectively. People are using communication strategies to make an effective communication. First of all it's important that there's a plan before implement a communication. It is helpful to meet the objectives we set in our mind. Communication Strategy helps to share informations, to inform and persuade other in a structured and formal way. A good communication strategy can improve interaction and helps us receive information from our audience clearly. In this current time it is really hard to implement communication strategies because we need to do it virtually. It is usually applied on work because employees are currently work at home and during meeting it is really hard to communicate due to different barriers that may happen. It is useful to have a communication strategy to have a better communication.

▪︎Developing a Communication Strategy

|Determine the objectives

In Communication we need to identity first what is our objectives? What we are going to share to our audience? and what is the message we want to convey?. For an instance, at work the objectives of communication is to influence our boss to promote us or maybe to get support from our colleagues. At marketing it could be to influence customers to buy our products we want to sell. In politics it could to influence people to support and vote us in upcoming election. As we can see if we need to have a good communication we need to identify first what is our main goal. Is it to persuade, influence or inform? we need also to consider the place and time when we implement our communication strategy.

|Identify Target Audience

It is very important if we want to convey our message we need to consider who will be our audience. It is very important because audience is the key to know if they reach our certain objectives. They are the one who will listen to us and give feedback to our message. Example if we are working in a company and we need to present, our audience is our colleagues and boss. When it comes to personal relationship if we want to convey our message to people surrounds us our audience can be our family, relatives, friends, neighbors, etc.

|Develope a Creative Message

To deliver the message, we need to consider the people we want to talk and the purpose of the message. If we are going to deliver a message in persuasive way we need to get their attention to inspire them from our message we want to convey. It is also important that we will expressive message in proper manner. We all know that audience sometimes won't listen to us because some of them are already bored. That is why we need to make our communication engaging, maybe we can ask some questions and give some examples based on real life situations or maybe we can share based on our own experienced.

|Select a Channel

There are different channels we can use when we are conveying a message. It can be face to face or virtual communication. In this time of Pandemic most people are using virtual communication to avoid the possible threat of virus. For an instance, some of us are engage in online class and our professor and teachers are using technology as a mode of channel. We are engage in online class and we are using Zoom, Google Meet, Microsoft Team, etc. to attend online classes. It is hard since there are lots of problems when we engage on it such as internet connection problems, lacks of digital devices for many students and data need to consumed by those platforms.

|Evaluation

To identify if we succeed to convey the message we want to deliver, the best example to do that is to evaluate our audience. We can asked them for the feedback and measure how they really understand the message we want to convey. One of the best example of this is in online class, when our professor already finished lecturing, they are asking questions to us and measuring what we have learned.

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