Find a unique angle. When you have decided on your topic and you’ve narrowed it down to something more specific, think about how you can make this article stand out. If you are writing an article about something that other people are also writing about, try to be unique in how you approach the material. You should add to the conversation, not exist alongside it. For example, for the organic food topic, you might focus on one grocery shopper who doesn’t understand organic food labeling. Use that opening anecdote to lead into your main argument, known as a "nut graph," which summarizes your unique idea or point of view.