How to Make Money From Your Blog or Website

How to Earn More From Ads on Your Site?

If you have built a site for earning purposes, you have a couple of choices, for example

Running ads (CPM, CPC, CPA)

Selling Products

Selling Subscription

Selling Services

In this post, we will talk mainly about earning more from ads on your site.

For ads you have a couple of choices, you can run CPM ads, CPC ads, or CPA ads. Since CPA ads are affiliate ads that mainly promote affiliate products, we will talk about CPC (Cost Per Click) and CPM (Cost Per Millie) ads.

Whether you are running CPM or CPC ads, you need to understand one basic thing about the ads. That is the advertisers are always targeting customers in high-tier countries (in most cases tier 1 and tier 2 countries). If you are earning a very low rate for the clicks (CPC ads) or a low rate for impressions (CPM ads), it is because the clicks or impressions are being generated in low-tier countries possibly from tier 4 or tier 5 countries.

How to earn more from Ads?

In order to earn more from ads, you need to build traffic from high-tier countries, possibly from the US, the UK, Canada, and Australia. How do you build traffic from tier 1 countries? The answer is simple, target the keywords that the people in these countries are searching online.

Why You Are Not Earning More From Your Ads

Running ads on your site is one of the most popular ways to make money online. Therefore, you build a site and start running ads on your site.

Let’s say you start running CPM ads on your site, however, you notice that you are not earning as much as the person who suggested you use the ad, or you are not receiving the same rate as mentioned by the advertising network. It is also likely that your rates fluctuate frequently, sometimes you earn high, and sometimes you earn low. Do you know why?

Well, in order to understand your earnings from ads, you need to understand how the ads actually work.

The advertisers mainly target the audience in tier 1 and tier 2 countries. If your traffic comes from tier 3 or tier 4 countries, how can you earn more from the ads on your site? Why do you think advertisers target audiences in high-tier countries? Well, that’s because they believe their customers are in high-tier countries. If your traffic mainly comes from the US, Canada, UK, and Australia, you will earn more, you will earn moderately if your traffic is based in Europe, however, Asian and African traffic does not earn much.

What are Contextual Ads? What is Contextual Advertising?

You search on Google “best car insurance” and you pick one of the search results and read about a car insurance policy. When you go through the article, you will also notice that there is an ad about car insurance, you click on the ad to see what it is all about. If you like the policy, you end up buying it, or if you don’t like the policy, you just close the website. In both cases, the website owner makes money (more when you buy the policy).

Contextual ads are the ads that match the topic of the content or are the ads related to the primary and secondary keywords on your site. When you run a contextual ad campaign, your ads appear on the relevant sites. For example, if your ads are travel niche, your ads will appear on travel niche websites. When relevant ads are displayed on site, which increases the chances of ad engagement.

How to Make Money on Your Blog Through Contextual Ads?

There are many ways to earn from a blog, however, running ads is the most popular, and also the most effective way, to make money from your blog.

What kind of ads do you need on your blog to make money?

The answer is: Contextual Ads

Adsense is the best contextual advertising solution. However, in order to receive contextual ads from Adsense, your content must be keyword optimized. Contextual ads are delivered on your site based on keyword usage.

You can also add related Amazon product Ads.