How to Generate Business Sales

Build an Interesting Marketing Plan

I don't think product alone determines sales, you can sell almost anything and still make money. In 1975, an American marketer Gary Dahl collected stones from a small Californian town and sold them to the Americans as Pet rocks. He even wrote a 32-page booklet about how to take care of Pet Rock. Gary Dahl sold each pet rock for $4 and was able to sell 1 million pet rocks. He became a millionaire by selling stones that could be easily found everywhere. Enron was once one of the biggest American companies, but then one day suddenly it collapsed. Enron was not successful because it was performing well in the market, Enron was successful because it marketed itself so well that everyone thought investing in Enron was very fruitful. Marketing is everything in generating sales. I remember one local incident. A company started selling ice creams during the winter. In its marketing campaign, the company was saying "Feel the Thrill in The Winter" and everyone was like wow I have to try this. If you can market well, you can sell well. In order to do marketing, you need money. If you do not have money, you cannot market and hence there will be no sales

How to Drive Sales on Your Online Stores During the Holiday Season

Holidays like Christmas and New Year, Ramjan, Diwali, etc. are great times for celebrations. Interestingly, holidays also provide a great opportunity for businesses to make money. Since people buy a lot of items for themselves as well as to gift other people, sales boom during the holiday seasons. If you are a business owner trying to profit during the holiday season, here are some tips to follow.

Mark your calendar for different holidays and plan in advance. You are a business, you need to take an opportunity to profit from all kinds of holidays, don’t just focus only on just one holiday.

Redesign your website and mobile app with holiday themes, and add elements to uplift your customers’ mood, crescent moon and star can be a great elements to attract Muslims during the Ramjan season.

Add new products that people like to buy during the holidays, and add product images that appear irresistible to customers.

Provide holiday discounts and holiday offers (for example, you can give one product free on the purchase of 3).

Strategies to Build Sales on Your Online Store

In order to generate sales, the main requirement is traffic. If you don’t get quality traffic, you can’t sell. Another problem is competition. A lot of people are already selling the same product and you cannot stand out in the competitive market.

It is ok to sell in a market that is competitive yet proven to be profitable but you need to do something before selling.

Market Research: Before you create your product, you need to do research. You should try to find out whether there is a demand for your product. The research should also involve knowing your competitors and knowing your competitor’s products (features, price, etc.).

Unique Selling Proposition: Standing out in a competitive market is very important in order to generate sales. The stronger your unique selling proposition, the more sales will pour in. You need to offer something with your product so that the buyers choose to click on your product instead of your competitor's product. You need to offer your product to a specific target audience.

How to Run Customer Analysis to Generate Sales

If you are trying to sell products and services, the first requirement to generate sales is to identify your customer and market your products and services to attract your potential customer. In order to do that you need to run an effective target customer analysis. The idea is to know your customer, build an effective strategy to attract your customer, and generate a lot of sales.

Here are 9 steps to running customer analysis

Make a segmentation of your customers

Survey your customer, interview your customer

Ask your customers to leave feedback and encourage them to ask for support

Analyze the data you gathered from your customers

Use social media and other tools to reach your customer

Build your brand, establish yourself as a trusted business

Promote your brand and products

Build a strategy to reach different customer segments

Don’t stop, continue researching your customers and the market.