How to do Branding For Your Business

Do you realize how we associate certain names as big brands? Amazon is not a rainforest in Brazil, it is an online store. Apple is not a fruit anymore, it is the world's biggest phone and computer manufacturer.

You can choose any name you want and build it into a brand. Before Jonhson and Jonhson launched its cosmetic brand who would have thought this common-sounding name could be a synonym of a cosmetic brand. Revlon does not sound great but it is a big cosmetic brand. You can choose any name and make it a big brand provided you do marketing properly.

How to Build Your Business Brand With Logo

Building your business brand starts with promoting your business name. People may easily remember your business name if they can associate it with pictures, diagrams, etc. That’s where the logo comes in place. In order to build your brand, you need to be very careful about the kind of logo you use.

Your logo should not look like something that is already popular. (Do not copy other logos)

Your logo should be unique so that people can easily identify it.

Your logo should use commonly identifiable objects related to your business (for instance a logo for a restaurant can use a knife and fork)

Use bright colors on your logo because bright colors can easily attract customers.

Try to be creative with your logo by using a mascot, abstract figures, pictograms, monograms, text, etc. Red Bull has two bulls fighting (pictograms), Chicago Bulls (basketball team) has a mascot of a bull as a logo, and Pepsi has an abstract logo. Google has a text logo.

How to Create Brand Awareness                      

There are different ways to create brand awareness. Here are some possibilities that you as a business can explore.

Logo: A logo is not just a simple image or illustration, it tells a lot of things about the business and the product. For instance, a yellow-colored M will tell you about a food chain called Mcdonald's. When you see this logo, you will remember its menu, especially the burgers.

Slogan: Just like the logo, the slogan will create brand awareness. For instance, the slogan of Red Bull is Red Bull Gives You Wings. Red Bull is an energy drink, you can imagine how effective brand value the slogan has created. Just by looking at the slogan, you start believing that Red Bull will give you a lot of energy.

Brand ambassador: Dove uses common women to promote its product. This strategy helps common women to identify with these product endorsers, which builds sales for the company. However, some companies use celebrities as brand ambassadors. For instance, Adidas has used Messi. Since Adidas is a sports company and Messi is a footballer, it made sense to use this celebrity to promote the products. Brand ambassador plays a huge role in building interest in the product.

Different Kinds of Logos To Build Your Brand

A logo is not just a simple diagram, illustration, or graphical image, it is the face value of your business or product. Remember, how a simple checkmark tells people about a great company called Nike, or a half-eaten apple about the world’s biggest company called Apple.

Here are different types of logos your company can use to build brand awareness and generate sales:

Mascot: If you are a sports-based company or food company, a mascot will be the ideal choice for a logo. Your mascot can also be used as a brand ambassador. You can see sports tournaments using mascots for their logos.

Abstract: Abstract diagrams are also very trendy logo designs. These conceptual designs are directly forged into the mind of people. Remember, the logo of Toyota?

Emblem: This is a traditional logo design but is very effective in invoking certain ideas and emotions in people. Remember, the logo of international agencies like the world bank, UN, etc.

Can You Generates Sales Just With Branding

Building a brand means making people aware of your business, and branding means introducing your products and services to your potential customers. Businesses built brands in numerous ways, from advertising campaigns on traditional media to digital marketing, social media marketing, social responsibility campaigns, etc. However, the main question is can branding alone build your business, is branding enough to generate sales?

Banding is not enough, you also need to establish the usefulness of your business or product, and you also need to prove the trustworthiness of your business or product.

Apart from branding, you also need to offer useful and high-quality products and services that your customers like very much.

You can take a cue from the business and brands around you. Look how they are not only spending a lot of money to build the brand but they are selling high-quality products that help the customers in many ways. Therefore, businesses need to build a brand and in the meantime also develop good products.