For your small-scale business to grow, effective marketing is inevitable. What determines if your marketing tactics will be effective is the method employed, and as at when.
Even though reports from business owners indicate that verbal communication is the most effective method of reaching your prospective clients especially for business-to-customer (B2C).
Since it is nearly impossible to reach all your customers, email is the second most effective marketing strategy that you can employ.
Email listing is the best tool for creating a B2C relationship.
It is important to know that staying top-of-mind with your customers is critical for success. This is because a lot of businesses provide the services you intend to offer hence the need for you to create an effective way to reach your prospective customers.
Email listing is the way out. Even though you need to reach out to prospective customers, you do not have to do that in such a way that it will be rather spamming than notifying.
Make sure that you carefully know your audience and carefully notify each group on your list about the availability of a new product similar to their previous interest.
Research from Forrester and OpenMoves shows that “nearly a third of purchases from repeat customers initiated with an email.”
Whether you are into product sales, blogging, or any form of marketing, email marketing has been said to be a better strategy to get them engaged and informed about a new product or new blog update.
Having an email list can be a very great idea, but creating a productive email list is more healthy for your small-scale business if you must expand. By productive email lists, we mean email lists that will eventually result in higher conversions and sales.
Aside from your already established sign-up form to your email list, there are other effective ways to grow a productive email list.
1. Apply verbal communication first
Having a good B2C relationship can help grow your email list. It is imperative that before you add any customer to your list, you, first of all, raise their interest in a product. Talking to your prospective customers makes it easier for you as some will end up signing up to your list voluntarily.
To easily get your customers to subscribe to your email list, make them feel at home. If possible, offer discounts on sales, run free programs, and be regular with sales.
2. Apply the Recaptcha technique
If the goal is really to have a productive email list, then making use of Recaptcha will be of great help. This is to ensure that every sign-up to your email lists are all humans.
Sometimes if you are not careful, spambots might ruin your email list.
Spambots are computer programs that work to sign up several quantities of email addresses. Recaptcha is a perfect technique that ensures you have a healthy and productive email list by eliminating any form of bots signups.
ReCAPTCHA are simple tests used to weed out bots by testing for human intelligence? ReCAPTCHA is Google’s proprietary CAPTCHA and you can install it fairly easily.
3. Be a research platform
As growing a productive email list is a top priority for you, do not be in a hurry to forget that content creation is an inevitable factor too.
Provide your prospective customers with great content relevant to what they are in search of. If possible, provide e-books in pdf format, product, and catalogs, all in PDF format to attract the audience who need them.
As much as this is made available, the audience will come checking more often on your site. You can therefore initiate the system of providing your email information to have access.
To keep your audience, you must maintain a constant provision of resourceful information to keep them, without having them unsubscribe from the list.
You brought them into the system with captivating information, you have to let them remain thereby providing information of the same sort.
E-mail is still one of the best, and less expensive paths to conversions. This is because direct messages create some level of customer relevance, and therefore motivates them to patronize your products and services.
It takes time to build an email list, but with transparency, patience, and something of value to offer, this can be an excellent tool with which to increase leads, conversions, and ultimately product sales.
Source: www.entrepreneur.com
Yes fully agree with you that effective marketing and advertising is very important for small businesses.