YouTube's Deepfake Removal Feature
YouTube has announced that it will facilitate requests to remove AI generated content that is created to look or sound like you.
It is a nice gesture on behalf of YouTube, but the process to protect from deepfakes is not scalable. The attackers will be able to create vast amounts of videos for publishing and the YouTube review team will be flooded with requests, unable to keep up.
Additionally, it will be difficult for victims to identify when a new video is published with their likeness on the platform. If YouTube doesn’t shut down repeat offending accounts, then this will provide little relief and continue to be a growing problem. New tools and stronger enforcement are needed in the fight for privacy, dignity, and to undermine harmful disinformation.
This is a good start and a signal to other social sites, but more advancements are needed to truly protect people.