The Big Deal About Copywriting: Demystifying the New Craze of the Century

You must have heard about 'Copywriting'.

Well, probably everyone has since it has become a raging topic on the screen. All over the net, there are thousands of articles and guides for Copywriters, blueprints, and posts related to the topic being dished lavishly on our reading feeds. One really can't seriously surf the internet without encountering one of these. And as if that isn't enough information on one topic, it has become very common to see the 'Copywriter' tag on numerous professional profiles. Talk about LinkedIn, Fiverr, and Upwork. Apart from this, many companies regularly put out job offers for the employment of Copywriters and offer huge salaries. Millionaires have emerged amongst the vast populace of various kinds of copywriters and many of them seem to have made their fortune simply by 'freelancing'. With the increasing demand and attention on the topic, it looks like it is the golden job of the century.  But, what really is the deal about Copywriting? What is the mysterious magic of the business? And why are companies hiring Copywriters at such an insane rate?

Many know of advertising and its inseparable relationship with Copywriting. Thus, the two words are sometimes used interchangeably. With the craze of this century being commercialism, the goal of every commercial company is to multiply sales as much as possible. To realize this, companies search for various means to reach a large audience and somehow, convince them into believing that they need the product being sold and should buy it. The issue of pitching products to consumers can be somewhat worrying. It requires using working tactics by professionals with many skills. However, it has been discovered that if combined properly with other relevant skills, good writing skills can be worked into a great marketing strategy. So, Copywriting is that marketing strategy that has been invented as the response to the issue of maximizing profits. 

Marketing has to put into consideration the varying levels at which every consumer community is, and the type of advertising approach that will appeal to them. Therefore, Copywriting has been branched out into many arms, each focusing on a target and effective in its own way. For instance, there are types of Copywriting that use appeal methods through role models and leader figures, there are others too that target Social media users, and others that target business owners and workers. Each type of Copywriting is tailored to the conditions of the target audience; even the language and tone! Some types of Copywriting are designed to attract customers on the spot of sight while others tempt them to look into another site; this mere action is used by sellers to convince the customers to buy a product or to collect information from them. At the same time, some other types of Copywriting use long term strategies to buy the hearts of their audience thus, gaining their trust. The result is that any product that is pitched to these customers will be bought instantly.

Copywriting will approach you in many ways hence, one may call the skill; wise and calculating. Copywriters can get or predict your information through your activities and online habits and decide which approach is best for you. So, advertisement come through places such as your email, the blogs you read, and the sites you visit online. The breadth of Copywriting is vast. 

To achieve its goals, Copywriting borrows knowledge from other fields. Copywriters have to explore fields like Marketing and Human psychology. These fields teach them many skills that are helpful to drafting the perfect copy for a product. Since they work a lot online, Copywriters also learn tactics to help themselves best tap into the resources and opportunities that the internet brings. This is the reason for the popular SEO Copywriting. One can assert, therefore, that a professional and averagely successful Copywriter uses to his advantage, things like human emotion, sensibility, and play on logic. And along with these, adequate knowledge about technology is necessary. 

Copywriters indeed earn a lot. An average Copywriter earns about 40,000 dollars yearly according to pay scale and salary.com. This is one of the most important reasons that many people choose it. But, even asides from this, the job is very flexible and most times, one can work from home. Imagine eating and lying down all day and just writing on your personal computer. You really don't have to go anywhere and there are no occupational expenses, except for a bag of snacks maybe. Not all Copywriters have this flexibility though. Some work in real offices but many more are freelancers. Freelancers control their own schedule and pricing. 

Normally, becoming a Copywriter doesn't cost a lot. The main expenses during skill acquisition are courses, training programs, and mentorship programs. Even these, aren't compulsory. As long as one has the important skills and ability, one may well call himself a Copywriter! 

So, there you have it...the big deal about Copywriting. The topic in itself isn't very mysterious or complicated. In fact, it is normally simple and does not demand too much brainpower.

Considering becoming a Copywriter now too?

There you have it! It is actually as good as it sounds. Copywriting isn't a sort of viral illegal business, it is just a smart avenue through which the commercial and labour industry benefit immensely.