6 Online Survey Tools for Market Research
Online surveys are an effective way to gather information about your target market. Read on to discover some of the most popular tools!
In a world where the internet is king, it's hard to imagine there was a time when people had to physically visit a store or an office building to conduct market research. Now, though, you can do this all from the comfort of your home or an office chair with only the click of a mouse.
But what about if you want more than just a simple questionnaire? If you want to get more detailed information about your potential customers, then you'll need some extra tools.
Luckily, there are a lot of online survey tools out there that will make your job easier! Here are a few of our favorites:
1. SurveyMonkey
SurveyMonkey is one of the most popular survey tools available today. It is a free online survey tool that allows you to create surveys in minutes. It also offers features for tracking responses and analyzing results.
2. Google Forms
Google Forms is a free tool provided by Google that enables users to create their own self-administered forms where people can enter data themselves into designated fields. These forms can then be shared with others. They can be set to automatically send out reminders to respondents once they have completed them. Each user can set their own privacy settings, including who can view the information submitted, how long the information remains private, and whether the form submissions should be publicly visible.
3. Qualtrics
Qualtrics is a professional-grade survey software platform that provides many features including branching logic, skip patterns, randomization, time blocking, and much more. Qualtrics is best suited for large studies that require complex branching logic. Their platform supports over 40 different languages, making it convenient for international research. It offers pricing plans depending on how many respondents you expect and how long you plan to conduct your study.
4. Zoomerang
Zoomerang is a free online survey tool that allows you to build custom questionnaires. It also offers features such as automatic reminders, data export, and more. Their customer service team was extremely helpful, and they have great tools for generating questions and invitations!
5. SurveyGizmo
SurveyGizmo is a free online survey builder that uses a drag-and-drop interface to create surveys. Surveys built with their software seem to be well-designed, and the reports provided upon completion are useful and clear. There is no option to customize your own reports, however. If you need something different, you may have to design them yourself.
6. YouGov
YouGov is a UK-based market research company whose services range from online polls to focus group studies. They offer their own polling platform for free, along with the ability to connect to third-party apps like Survey Monkey. Data collection seems fast and reliable, although you need to pay per respondent.
7. TypeForm
TypeForm offers a free option for basic online surveys, as well as subscription plans for larger projects of up to 2000 respondents. The site’s survey platform looks nice and clean, and the reporting features are comprehensive. Their customer service hasn’t always been responsive, but they do seem to be doing everything they can to improve and keep things running smoothly.
Before you go for your tool, do a quick diagnosis. You need to assess your needs and priorities and get clear about what exactly you are looking for. Your primary requirement could just as well be wrapped up in your priorities – and you can accomplish this best by thinking through the project as a whole.
