10 Types of Landing Pages to Use on a Website

How would you like to see more traffic and sales from your existing customers? Well, you've come to the right place.

Landing pages (or landing page templates) are often overlooked as a way to increase conversions and get more leads and sales. While they don't always produce incredible results, there are ways to optimize them to generate higher profits.

A landing page is a webpage that contains a single call to action (CTA) – usually a button or link that converts visitors into leads/customers. The goal is to convert site visitors into customers, which means building trust through effective copywriting and design.

Landing pages are one of the most important pages on your website. This type of webpages allows you to capture leads from visitors who land on your website without them knowing they did.

There are dozens of types of landing pages out there. Which one should you choose? In this article we'll take a look at 10 of the commonly used types of landing pages.

1. Lead Capture Landing Page

A lead capture landing page is designed for capturing contact information from potential customers of your site. These pages allow visitors to enter their contact details via forms or simple text boxes. The information collected from these forms is then sent directly to an email provider (email marketing service) where they can be contacted at any time. If people are interested in receiving further information about your company, they may opt to subscribe to your newsletter.

2. Click-Through Landing Page

If someone lands on your website, they probably want to know more about what you have to offer them. A click-through landing page provides a clear call to action to get the visitor to take action with you. By asking the visitor to do something, whether it's signing up for your newsletter, requesting a quote, or making a purchase, you're directing traffic towards the actions you want them to perform.

3. Splash Landing Page

With a splash landing page, there is no call to action. Instead you provide some information about yourself or your business, and let the visitor decide if they would like to find out more about your company. A splash page doesn't ask the visitor to do anything, so they don't feel pressured, which means your branding won't be damaged. This type of landing page offers great exposure for your brand and is ideal for businesses who sell products online.

4. Squeeze Page

A squeeze page is a single-page website that is meant to entice users to enter their information. Once visitors fill out the form they are directed to a thank you page where they are asked to provide their email address. From there they receive a message informing them about upcoming events or promotions.

Squeeze pages are used to build interest among prospective customers. These types of pages are great if you have a product that people might want to purchase. But even if you don't sell anything, there is still a benefit to using a squeeze page. The reason being that visitors who arrive at your site through a squeeze page may be highly interested in what you do offer. Therefore, having a squeeze page increases your chances of getting visitors to signup for your newsletter. A well designed squeeze page will have a clear call to action button that directs web visitors to complete a form that collects personal information. There should also be an optin box to ensure that visitors give you permission before receiving emails from you.

5. Thank You Page

Thank you pages are similar to squeeze pages in that once visitors click submit, they are taken to a thank you page. However, thanks pages tend to be longer than squeeze pages. On a thanks page, you would probably include text describing your service or product. Next, you could include testimonials or case studies that highlight how much people love your product/service. You could also include a link back to your homepage to help drive more traffic.

6. Sales Landing Page

A sales landing page is a unique type of landing page that is created specifically for driving sales. You can find these pages online or in software programs such as Leadpages.com. On a sales landing page, you will likely ask visitors to fill out a questionnaire or upload videos of themselves talking about the problem they were trying to solve when they came to your site. After collecting data from visitors, you then send them to a thank you page that asks them to take some kind of action, such as subscribe to your list.

As a general rule, use a sales landing page for products and services related to direct selling. If you are not sure whether a particular business model fits best with a sales landing page or a regular thank you page, use our free test tool to analyze your marketing strategy.

7. Unsubscribe Page

This is the first type of landing page that you need to create. When someone subscribes to your mailing list they should have the option of being removed from your newsletter if they want to. You may also use this page to keep track of subscriptions and unsubscribes. 8. Coming Soon Page

Your coming soon or pre-launch pages are what will be used to share news about the launch of your business and products. This is the perfect place to tell people about upcoming events and product launches. People will love getting early access to things before everyone else gets the chance. Create an email signup link to get people signed up to find out when the site goes live.

9. Product Page

Your product page is where you showcase everything related to one item or service. These kinds of pages usually feature how the product works, features, size, weight, etc. All of these things are extremely useful when trying to sell your product. A good example of a product page is the Amazon listing page.

10. 404 Page

The 404 page is used to help users who navigate to a webpage that does not exist anymore. This page is often displayed after a user clicks on a website that takes them to a different URL. This helps people know that their request was sent elsewhere.