I want to make my own logo (Part VI)

Do shapes also have a meaning?

The shapes you use in your logo may be conveying messages without you knowing it. Will these messages say the same thing that you want to convey? Let's see the meaning of shapes.

Horizontal lines

• Union, link, calm, communication, interrelation and dynamism.

Vertical lines

• Balance, balance and hierarchy.

Diagonal lines

• Dynamism and abrupt changes.

Curve lines

• Friendship, benevolence, sensuality and movement.

Circle

• Adaptability, movement, flexibility, creativity and globalization.

Square

• Solidity, strength, security, masculinity and honesty.

Rectangle

• Resistance, tradition and stability.

Hexagon

• Unity, intelligence, union, work and strength.

Star

• Success, dreams, healing and spirituality.

Triangle

• Power, advancement, vitality, inspiration and growth.

Spiral

• Continuity, imagination, creativity and vitality.

Cross

• Unity, team and collaboration.

You have come so far in reading this topic that I am about to think that you are very interested in knowing much more about the identity for your business. Just kidding! Obviously, it is an interesting topic and many businessmen and entrepreneurs do not spend time planning it.

Ideally, you should build your logo yourself. With everything learned, I'm sure you can do it. But, maybe you don't know the graphic tools to create a professional logo.

Don't worry! In the next part of this series, we will see how to create a Creative Breafing for the designer to do exactly what you dreamed of. This way you will save money on iterations.

Thank you very much for taking your time to read this. I hope this part was as interesting as the rest. By the way, if you haven't read the previous parts, you can with these links.

►Part I, II, III, IV, V, VI...

(to be continue)

PS: Logos are properties of their respective brands/owners. They are used and modified under fair use doctrine for educational purposes only.