AfterLife
Death is an inevitable part of life, but what happens in the last moments of life is often a mystery. After a person has taken their last breath, what happens next? Is there a bright light waiting for them, or do they simply drift into the unknown? The last minutes before afterlife is a thought-provoking topic that comes with a great deal of speculation. While no one knows for sure what happens after death, there are many theories around this topic, including the idea that a person's life flashes before their eyes and they are then reunited with loved ones. There are also spiritual theories that suggest the soul travels to a higher plane of existence or is reincarnated. Whatever the truth may be, it's a fascinating journey that has captivated people since the dawn of time.
Are you still concious after you die?
The short answer to this is that no one knows for sure. There are many stories and theories around this topic, but no one can say for sure what happens to the mind or consciousness after death. It's possible that after a person has died, they are still conscious in some way. If a person is still concious, they would experience death in the same way that they experienced life. Depending on the circumstances surrounding death, they could experience a long or a short duration of consciousness. For example, if a person is close to death, they may not be fully concious. This could be due to the fact that their brain has been affected by the process of dying. Alternatively, if a person is terminally ill, they may know that they are dying and could be concious for a prolonged period of time. Regardless of the scenario, it's important to remember that death is a very individual experience. It depends on many different factors, including the health and lifestyle of the person. These factors can also affect how long it takes for a person to die. For example, if a person has a major injury, they may die quickly. Alternatively, if a person has a long-term illness, they may die slowly.
Is it frustrating being dying and not being able to express yourselft?
This is a very good question and something that many people have wondered about or experienced. It's hard to imagine what it might be like to be dying knowing that you won't be able to communicate your thoughts and feelings anymore. While there are many stories about people who experience NDEs, there are also plenty of stories from people who are terminally ill. These stories suggest that it can be frustrating being unable to communicate your thoughts and feelings. Many of these people talk about how it would have been comforting to have been able to talk to their loved ones before they died.
What do you feel, when you finally die?
This is a very difficult question to answer because it's so individual. There are many different factors that affect how each person will experience death. It's important to remember that every person's experience of death is different. Depending on the person and the circumstances, death can be a peaceful experience or an agonizing one. It's difficult to say what you will feel when you die because each person experiences death differently. For example, some people die quickly, while others die slowly. Some people die alone, while others die surrounded by loved ones. Some people die in pain, while others die peacefully. There are many factors that can affect how each person experiences death.
How do people react when they die?
This is a very interesting question to explore. There are many different reactions to death, and they are unique to the person. Some people react by feeling sad and grieving. Others react by feeling angry and frustrated. Some people react by feeling peaceful. Others react by feeling relieved. Death is often a very emotional experience. Not everyone has the same reaction to death, but most reactions are emotional.
Why do you think people are afraid of death?
There are many different reasons why people are afraid of death. There is no one reason for this, but many reasons. Some people are afraid of death because they have been taught to be afraid of it. Others are afraid of death because they don't know what happens after death. Most people are afraid of death because it is unknown. No one has any idea what happens when you die, so it can be scary. Many people have died and come back to life again to share their experiences. They have seen that there is more to death than an end. There is a life after death.
What do you think happens after death?
After death, the soul journeys towards the afterlife. On its journey, the soul is guided by loved ones who have passed before it. It is believed that the soul is reunited with loved ones after death. On the way, the soul is also guided by spiritual guides. These guides help the soul to reach its final destination. There are many different theories about what happens after death, but no one knows for sure.
What happens when you die?
After your last breath, you will travel towards the afterlife. On your journey, you are guided by loved ones who have passed before you. You are also guided by spiritual guides. These guides help you reach your final destination. There are many different theories about what happens after death, but no one knows for sure.
How do we know what happens after death?
After death, the soul journeys towards the afterlife. On its journey, the soul is guided by loved ones who have passed before it. It is believed that the soul is reunited with loved ones after death. On the way, the soul is also guided by spiritual guides. These guides help the soul to reach its final destination. There are many different theories about what happens after death, but no one knows for sure.
Name two common theories behind what happens after death
There are many different theories surrounding the afterlife. One of the most prominent theories is the idea of the “afterlife”. The idea of the afterlife suggests that after death, the soul journeys to a higher plane of existence. Another theory is that the soul is reincarnated after death. This theory suggests that the soul is reborn in another living creature after death.
PS: This is not me. I'm dead. It's an AI connected to my brain while I am receiving electroshocks to activate some brain cells and generate some thoughts.
YouTube Bible
Everything you need to know to become a YouTuber from scratch. You won't need anything else to get started today.
Every aspect of this profession has been compiled into a single reading. It's the most comprehensive introductory course you can get.
**WARNING:** The reading can be very long. I recommend that you add this page to your *Favorites* menu for future reference.
***
Quick tips
Do you want thousands of subscribers and millions of views? And who said that was easy? What you want can take up to 4 years of hard work. But, you can try these quick tips (which will be explained in more detail):
Avoid profanity or inappropriate comments.
Post helpful videos.
Post videos continuously.
Create eye-catching titles.
Redesign your channel so that it doesn't look like the others.
Behave like a human being.
Shoot outside your studio from time to time.
Create an interesting and different thumbnail for each video.
Create playlists.
Create annotations within the video with external links or actions.
Ask them to subscribe during or at the end of the video.
Create an introduction video for your channel.
Promote your channel on social networks or by email.
Translate the most visited videos into other languages.
Mention, in each video, that you have more videos on your channel.
Put sincere and explanatory descriptions to your videos.
Place between 5 - 15 keywords, so that they find your video in the searches.
Collaborate with other youtubers.
Think about giving things that cost you nothing, even if it is, to those in your area.
Show previews of your next videos.
Survey your subscribers about your content.
Visit the channels with the most subscribers and learn from them.
Participate in conversations on other channels.
Teach what you know.
Now it's your turn to put them into practice. Good luck!
***
Be a YouTuber
What does it take to be a YouTuber? Trying to give the shortest answer possible, this is my opinion:
**Desire to help people:** It is impossible to be a YouTuber without wanting to help someone, because that is what being a YouTuber is all about. You become a content creator to make life easier for others.
**Doing it for fun:** Few YouTubers manage to make money (in one way or another) with their audiovisuals, especially at the beginning of this tough job.
**Having a lot of free time:** being a YouTuber consumes much more time than you think. Many times we see how YouTubers have to pause content development due to lack of time. These pauses (due to lack of time) throw hundreds of hours of dedication and effort to the ground, because the “viewer” does not wait for you. If you don't give weekly content, he leaves.
**Investing a lot of money in equipment:** People start by investing their money (wrongly) in the best cell phone or the best camera possible. You must invest in lighting and sound. The camera is the least important, oddly enough.
**You must have certain skills:** a YouTuber is a television studio where only one person works. Therefore, you need to have the skills to: research, write interesting content, compose a photographic image, light, record sound, dress yourself, do your hair, put on makeup, pose, communicate, design, edit audio and video, surf the Internet, optimize your message for search engines, promote on social networks, answer the questions of your followers, withstand strong criticism from your detractors, etc.
**Do you dare to be a YouTuber?** I've always thought that if you think something is easy to do, you should try it yourself before you comment. Let's give more support and respect to these content creators, who leave part of their lives to solve yours.
***
Request a personalized address
There are two types of addresses on YouTube: with identifier (illegible) and personalized (with the name you choose). To qualify for a custom URL, your channel must:
Have 100 subscribers or more.
Have a minimum age of 30 days.
Have a photo you've uploaded as a channel icon.
Have a header image for the channel.
Personalized addresses allow the user to memorize them and this ensures a future visit. Feel free to request one when your channel meets the requirements.
To give you an idea, an address on YouTube starts like this:
https://www.youtube.com/
If your channel does not yet have a custom address, then add the word channel and the identifier (which is a series of numbers, letters, and symbols) to it, like this:
**channel/UCCzQTEl24g31o8A_UW5Le4g**
If you already meet the requirements and requested your own address, then only the letter **C** and the name of your channel (without spaces) are added.
**c/mychannelname**
Now, you know that your channel address never has a question mark (?). If you see one, it surely tells you that your address reaches there.
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Try to post several times a week
Studies indicate that those channels that post videos more than once a week perform better and get more recommendations from their visitors. The ideal would be a frequency of 3 to 4 videos per week. This is essential if you are starting your channel and have few visits. Create libraries of content that connect viewers to other videos on your own channel, giving you more watch time and more reasons to subscribe.
***
Create a group of videos in advance
What if you get sick, go on vacation, or expensive equipment that is vital to your video production breaks? I'll tell you: *you won't be able to post a new video and your fans can stop watching your channel*. You must have, at least, 9 videos ready to be published before posting the first video.
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Develop a sustainable video production flow
You can make fantastic videos, but if you take 6 months to make them, your channel will not grow in audience. You should make the videos more frequent and publish them -always- on the same day of the week and at the same time (if possible). This will bring a higher level of users to the channel because they will know that every Saturday you post something new at 10:00 am. If possible, you should create your own makeshift studio. And before you start in this world, you must create the templates that you will use in your videos. Don't forget to get people to help you with editing and production. Making television is not something of a single person. Although, if you don't make it, don't be discouraged... go with what you have.
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Start your video with a good advertising hook
If your videos are about how to do something, show it at the beginning to make them stick around to see how it's done. Do not do things step by step, you better create a story. People love to be told stories (and if they are successful, the better). You can also start your video by creating an intrigue. How to make a pencil stand on your desk? (This creates intrigue). Although the answer is as simple as: you insert it into a piece of plasticine and that's it. ATTENTION: This narrative technique works best when people already trust your channel. Do not try it when you start in this world because they may think that you are doing false advertising and there you lose all your users at once.
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Camera height
The camera (okay, the lens) should be at eye level with the person you're filming. If you place the camera too high, it will make that person look inferior and unimportant. On the other hand, if you shoot from below, you make him look very important, almost heroic. These angles are used by some girls to highlight parts of their body, because what is closer to the camera looks bigger and vice versa.
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Shorten the time of your presentation
The attention rate has dropped from 10 to 8 seconds. This implies that if you don't attract attention in that time... there is a chance that your channel will be closed and they will go to another video with a more interesting title. So... present what the video is about in just 8 seconds and jump to the channel presentation, which should not exceed the next 5 seconds. That is, from when the video starts playing until you start developing the theme, you only have 13 seconds. This is very little time, but it works better this way!
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Use authorized music and sounds
Some users do not fully understand that they should not use something that belongs to someone's else. As far as you need audio for your videos, here is a totally free library. Go and download what you need. Prevent your video from being rejected for using copyrighted audio.
Music https://www.youtube.com/audiolibrary/music
Effects https://www.youtube.com/audiolibrary/soundeffects
***
Use authorized graphics and images
Here are some Internet pages where you can download royalty-free images. The vast majority are free, high resolution and you can use them in your videos, without worrying about © copyright.
In all cases, always review the terms that apply to each image before using it.
Pixabay https://pixabay.com/
StockSnap https://stocksnap.io/
Flickr https://www.flickr.com/
Magdeleine https://magdeleine.co/
Gratisography https://gratisography.com/
Unplash https://unsplash.com/
Superfamous https://images.superfamous.com/
Stockvault https://www.stockvault.net/
Stokpic http://stokpic.com/
Splitshire https://www.splitshire.com/
Freephotos https://freephotos.cc/es
Freeimages https://es.freeimages.com/
Jaymantri http://jaymantri.com/
Lifeofpix http://www.lifeofpix.com/
Morguefile https://morguefile.com/
Mmtstock https://mmtstock.com/
FreeJPG http://freejpg.com.ar/
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Organize your channel with sections
YouTube allows you to create sections to organize the content of your profile. Learn to create, edit and organize sections and your page will have a greater number of impacts.
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Use the final screen as a promotion
The end screen of your social media videos is no longer than 20 seconds. Create a good background image so it doesn't compete with the content you're promoting (read: other videos, websites, email, etc.). I recommend images with a certain blur (Blur or Bokeh Effect), or flat colors. For these final minutes of the video, I recommend you keep talking about it or just say goodbye. But, don't play a song and leave the user without your company, he may get bored or not understand what you are proposing.
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Extend your playback time
No, it's not making the videos longer. It is that you must achieve, by all means, that the user continues to see more videos (whether they are yours or not). Recommend watching other videos and your platform will reward you with better positioning, after all, you are helping more people connect for longer. Discuss where they will end up if they play those videos you propose and why they should play them. You can also allow the social network to choose the best video for that user for you. Remember that they have more information about their interests than you. In this case, obviously, you will not be able to give specific details. You can be more general when signing off.
***
Do not include distraction in your videos
Go straight to the point. Many times we start to make the video longer by making long pauses, or start talking about various topics, that you don't even know why or how they appeared in the video. Well, this is what editing is for. Avoid those scenes that are longer than a minute, with your face in it and nothing else to look at. You don't have to be beautiful, you just have to edit and place multiple shots from different angles.
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Keep time between shots
Unless you're explaining an aspect of quantum theory in binary code, you'd better make sure your shots are no longer than a paragraph (30 seconds) before moving on. This gives more dynamism to the video. Film short sentences (with the same rhythm when speaking) from different angles or frames (closer or further, more to the right, to the left, above or below). This will help your users question what happened... because it's you, you're still talking about the same topic, but you're not in the same place anymore. What happened? They will wonder in their subconscious. While they "wake up" to analyze what happened... your videos will get more and better attention from the followers. Isn't that what you wanted?
***
Match the thumbnail to the video
It's not a great idea letting YouTube, or your favorite social network, decide which thumbnail image of your video is the one that best associates the topic in question. This image is essential to capture new users. Imagine that in your video you talk about how to prepare a delicious traditional cuisine dish and the thumbnail photo of your video shows the moment in which you throw the waste in the garbage can. Who will want to see your video? Exact! You answered yourself.
Another great problem is to create the thumbnail based on the same template. All your videos will look alike and they will make your channel look funny. In this particular case, diversity is the key.
***
Be repetitive with your image
In real life, people change their clothes as often as their finances allow. This means that, to identify a person, we only have their face. Can you imagine what it would be like to find someone who always changes his face? Well, the same goes for your videos. If you change the position, size or color of your texts, backgrounds, etc., people will not know how to recognize your videos. Try to prepare everything that appears in your videos so that it does not change from one video to another. People feel comfortable in places they already know.
***
Every thing has a meaning
Have you ever wondered what each of the objects seen in your videos mean? If you have never thought about it, it is time for you to pause one of your videos, where your room or study appears, and start questioning what each and every one of the objects seen in that image mean. On television, everything is built. Nothing is there because someone put it, period. So it's time to question what will be in your videos and what do you mean by that. If you have no answer for an object, it means that it is not needed and therefore you should remove it from the scene, at least, at the time of shooting and put it back where it was.
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Meaning of shapes
The shapes of the objects on stage also imply a meaning:
**Circle:** Adaptability, movement, flexibility, creativity and globalization.
**Horizontal lines:** Union, link, calm, communication, interrelation and dynamism.
**Square:** Solidity, strength, security, masculinity and honesty.
**Curved lines:** Friendship, benevolence, sensuality and movement.
**Hexagon:** Unity, intelligence, union, work and strength.
**Vertical lines:** Equilibrium, balance and hierarchy.
**Star:** Success, dreams, healing and spirituality.
**Spiral:** Continuity, imagination, creativity and vitality.
**Rectangle:** Resistance, tradition and stability.
**Diagonal lines:** Dynamism and abrupt changes.
**Triangle:** Power, advancement, vitality, inspiration and growth.
**Cross:** Unity, team and collaboration.
Now, you can qualify your logo, emblem, isologo or even your own studio.
***
Meaning of the colors
Color theory also brings meaning to what we see:
**Black:** Balance, neutrality, simplicity, elegance, responsibility, authority, power and mystery. Technically it is not a color, it is the absence of them.
**Blue:** Confidence, technicality, strength, freshness, spirituality, depth, education, protection, loneliness, coldness, cleanliness, authority, freedom, masculinity, dependency, peace, loyalty and tranquility, even sadness and depression.
**Green:** Greed, affluence, nature, patience, adventure, health, luck, balance, security, cooperation, renewal, and relaxation.
**Yellow:** Caution, nutrition, happiness, creativity, childhood, youth, joy, curiosity, lightheartedness, optimism, cowardice, disease, expansion and radiance.
**Orange:** Fire, energy, comfort, abundance, warning, sweetness, festivity, excitement, communication, whimsy, fun, adventure, optimism, self-confidence, sociability, health, warmth, and enthusiasm.
**Red:** Power, energy, dynamism, vitality, violence, danger, rebellion, passion, bravery and courage.
**Pink:** Tranquilizer, eroticism, sensuality, sexuality, femininity, love, floristic.
**Purple (violet or magenta):** Magic, supernaturality, reflection, lucidity, experience, fantasy, femininity, solemnity, mysticism, melancholy, emotion, creativity, luxury, vanity and royalty.
**Brown:** Masculinity, comfort, fertility, tranquility, depth and simplicity.
**Gold:** Beauty, opulence, religion, materialism, vanity, arrogance, kindness, masculinity, and positivism.
**Silver:** Wealth, femininity, intellectuality and melancholy.
**White:** Innocence, purity, transparency and neatness. It is not exactly a color, but the total presence of light reflected in any object.
*You have to be careful with the color, because its meaning depends on the culture. For example: in France, red is associated with the masculine. Meanwhile, in Eastern countries, yellow and pink (together) are associated with pornography.*
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How to decorate my studio
According to research conducted on the subject, people prefer scenes:
Simple, without many background objects.
Clear and with lots of light.
Let it be seen what exists in the background.
Blue color, then light green and finally red.
They like it more when everything tends to be the same color and only the tone varies (lighter or darker).
They prefer light colors (desaturated, almost reaching black and white) to saturated colors (garish or scandalous).
They love the textures of things and hate anything that appears to be too smooth or flat.
***
Express yourself like an actor
It is television, but in another format. Everything is relatively false, as it is prepared in advance. Try to express real emotions when you say: *What a beautiful place!*, because you are going to infect the viewer with that emotion. If you say the same thing, but you don't even believe it... why should the public you work for believe it?
***
Go back to those topics that were accepted
If you notice that a video was very popular, analyze how you did it and repeat the formula in new videos. As simple as that.
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Analyze videos of the most famous vloggers
Copying is not good, but analyzing and extracting the best from those who have more experience in a subject, will help you create something new. You don't have to reinvent the wheel. If someone does something well... why not doing the same and adapt it to your circumstances? Experiment! Nurture your creativity with positive results.
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Keep the video time in an acceptable range
Sometimes we wonder how long our videos should be. The answer is simple: as long as we need to present our idea, without exceeding the time necessary to present that idea. What did he say? I mean, if the time of the video is always the same, then you should look for more content to fill it. But don't stretch a topic to meet the proposed time. On the contrary, do not try to talk about everything in a very short time. Better, create several videos with the same theme and put at the end of the name "Part I", "Part II", etc. In general, the time of a video should be between 5 and 15 minutes (for the year 2022). However, this does not imply that we cannot have videos that are up to 20, even 30 minutes long. Remember that YouTube does not always allow very long videos. Check your channel's permissions before making a video that you can't post.
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Beware of contests
Are you wondering what's wrong with running a contest on your channel? There is the problem! Hardly anyone thinks about the legal repercussions of a contest; especially if you use YouTube as a means to carry it out. It is not that contests are prohibited. To make a contest on YouTube you have to comply with official rules. Rules that begin with: *do not violate the policy of the United States of America (including the sanctions of this country)*, in the contest rules you must make it very clear that YouTube has nothing to do with it, and you have to inform what is going to happen with the data of the participants that the contest receives. Definitely, if you want to run a YouTube contest, I highly recommend giving YouTube's Contest Guidelines and Policies a good read first. You can find this in the platform's own help. Consequences if you violate these rules? Do these words sound familiar to you: lawsuits, lawyers, fines or jail? Yes, that's how serious it is! And you thought you were doing charity work.
***
Take care of the spelling
Yeah, I know... I sound like a grumpy professor. Well, it's up to you. I don't want to make you think that you can write things in a text editor (Microsoft Word, Apache OpenOffice Writer, LibreOffice Writer, AbiWord, etc.) and paste them into your videos, showing that you care about the content you offer to your followers. Not everything is video when you make video. However, keeping such errors to a justifiable minimum, will be appreciated.
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General equipment
The cost of taking a photo or video is very high for an ordinary person. We are talking about equipment that costs a minimum of 40 to more than 1000 US dollars. A vlogger needs: a device with a camera (to film, obviously), a microphone, lights and a device to edit their videos. The cheapest thing would be to buy a cell phone (because it includes everything: camera, light, microphone and it helps you edit). But, a cell phone like this exceeds $500.00 USD. Remember that you need a cell phone that films, at least, in high definition (see FullHD). Some YouTubers have asked me for makes and models. I don't like to talk about them, because it seems that they are sponsoring me. But, if you're going to go big (and I'm looking for the best value for money for you guys) in the vlogging world, here's a guide:
**Mobile:** iPhone, Samsung Galaxy or alike from 2019 onwards
**Camera:** Panasonic Lumix G7, Canon EOS M50
**LED lights:** Neewer CN-216
**Directional microphone:** Rode Videomic Pro
**Lavalier microphone:** Popvoice PV510+, DJI wireless mic
**Tripod:** Fluid Head Manfrotto
**Laptop:** Acer Predator Helios 300, Dell XPS 15
Remember, this is just to give you an idea. Then, you adjust to the price you can afford. There are other VERY good brands and models (which are better than what is shown here), but... they are unaffordable for beginners.
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Record offline
When you use a device with a data line as your only video camera, it is recommended to cut off any communication with the outside to avoid interruptions or interference in the audio due to the radio frequency emitted. That is why it is recommended to activate the Offline mode while recording. This mode is also known as: Airplane mode, Offline or Plane mode; in fact, it is represented by the icon of an airplane. A simple button was needed that would immediately cut off all types of connection with the outside, when taking off or landing a plane. That is why it is represented with an airplane. By activating this mode, you will not be able to make or receive phone calls, emails or messaging notifications. It would be the equivalent of having your device turned off, without being. This mode will help you save a considerable percentage of battery (very useful when recording video). IMPORTANT: remember to deactivate this mode, after recording, to have communication on your device again.
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Lights for filming
The best light is natural (the Sun), always at the beginning or end of the day (between 7:30am - 9:30am and 5:30pm - 7:00pm, especially for outdoor shots). If you're going to be doing slow motion, fluorescent lighting or lighting created by LEDs (LED diodes) is not recommended. This type of lighting is not continuous (although there are LEDs with a very high frequency of blinking that are suitable for video). The solution is incandescent lighting (old tungsten filament bulbs) or a halogen lamp (improved version of incandescent) but they use too much electricity and produce heat. Lighting is a science, but if we go to the basics, all you need is: the sun, a white sheet hung opposite the sun and a light behind you that illuminates your hair. The sun ahead to your right, the sheet ahead to your left, and a backlight (can be artificial) behind you. Ready! You already have the lighting triangle you need. IMPORTANT: If you shoot outdoors, place a mosquito net over the subjet so that the direct light does not illuminate your character too much (causing their eyes to not open due to so much light) and place a white sheet, as in the previous case, to reflect it . Backlight is optional. In short: with the sun you shine, with the mosquito net you reduce, with the sheet you fill in the shadows of the sun and with the back light you create the silhouette to detach yourself from the background.
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Light position
Although a scene must be illuminated with (at least) 3 light sources, it is important to know that by moving only the main light or key light different effects can be obtained.
**Flat or front lighting:** Forehead light used to make faces more beautiful, but a very flat image. Ideal for beauty channels.
**Butterfly or paramount lighting:** Light straight ahead, but about 25 to 45 degrees up. It gives a more feminine touch to the character. It is also known as Paramount light (because it was widely used by these film studios).
**Loop lighting:** The light is at 45 degrees in front of the subject and moves to the side to create a shadow below the nose that simulates an arch (the tip of the nose is visible on the face). This type of lighting is used to make the face look slimmer.
**Rembrandt lighting:** The light strikes from above (about 45 degrees), but is brought a little closer to the subject to create the union of the shadow of the nose with the shadow of the cheek, leaving a characteristic lighted triangle on the cheek. It is widely used in Hollywood to create greater depth and drama in the subject's face.
**Side or split lighting:** The light is positioned to the side, as if you wanted to light only the subject's ear. In this way, half of the face appears illuminated and the other half remains in total or partial darkness. It is widely used to create a lot of drama and make the subject look much more powerful or masculine.
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RAM
Many vloggers try to get the best video card (GPU) on the market to be able to edit their videos, without evaluating that a computer with enough RAM memory, greatly facilitates editing. The trick is that accessing the information in RAM memory is much faster than getting this information from the hard drive. Therefore, you can try to improve the amount of RAM memory and/or change your hard disk (HDD) for a solid state drive (SSD) before buying a next-generation video card. Although, of course... this is just advice. You could go for all 3 things: RAM, SSD and GPU, if your finances support it. See the term: CUDA.
***
Take a screenshot
If you want a photo of what you see on the screen of your device, the first thing is to copy it into memory and paste it into a design program. On mobile devices, it is automatically saved as a file. To take this photo of your screen, you must follow the steps according to the device or operating system:
**Windows:** Press the ***Print Screen*** key, open a program like ***Paint***, and paste your screenshot. This key may appear with the names:
*Print SC*
*Print*
*PrtScr*
If it's a laptop, you may need to hold down the **Fn** function key while you press the capture key.
To capture only the active window, also hold down the **Alt** key while pressing the *Print Screen* key once.
**iOS mobile:** Press the key to turn *Power* on and, while holding it down, press the *Home* key/button.
**Android mobile:** Press the *Power* key and, while holding it down, press the *Volume Down* key Vol - for several seconds. In recent versions, you can slide the outer edge of your outstretched hand, in a right-to-left motion across the screen. Depending on the operating system, these cheats may not be available.
If, on the other hand, what you need is to capture a video of what you see on the screen, you must do it through an application (in case your device doesn't have a built-in capture function). I can recommend: ***Icecream*** and ***AZ Screen Recorder***. Although there are many others similar.
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Video edition
Video editing programs are usually expensive and inaccessible tools. However, you can always find free options:
**PC Listing**
VSDC VIDEO EDITOR http://www.videosoftdev.com/free-video-editor/download
iMOVIE https://itunes.apple.com/us/app/imovie/id408981434?mt=12&ls=1&v0=www-us-mac-imovie-app-imovie
AVS VIDEO EDITOR 8.0 http://downloads.avs4you.com/distributives/AVSVideoEditor.exe
OPENSHOT VIDEO EDITOR http://www.openshot.org/download/
LIGHTWORKS https://www.lwks.com/downloads
FILMORA | FILMORA http://download.wondershare.com/mac-video-editor_full718.dmg http://download.wondershare.com/filmora_full846.exe
HITFILM 4: EXPRESS https://hitfilm.com/express/westworld-to-yuma
DAVINCI RESOLVE 14 https://www.blackmagicdesign.com/in/products/davinciresolve/
**Mobile Listing**
*In the case of mobile applications, some may display advertising or watermarks on the image, require an Internet connection, etc. Try them yourself.
FILMORAGO https://play.google.com/store/apps/details?id=com.wondershare.filmorago
ADOBE PREMIERE CLIP https://play.google.com/store/apps/details?id=com.adobe.premiereclip
VIDEO SHOW https://play.google.com/store/apps/details?id=com.xvideostudio.videoeditor
POWERDIRECTOR https://play.google.com/store/apps/details?id=com.cyberlink.powerdirector.DRA140225_01
KINEMASTER https://play.google.com/store/apps/details?id=com.nexstreaming.app.kinemasterfree
QUIK https://play.google.com/store/apps/details?id=com.stupeflix.replay
VIVAVIDEO https://play.google.com/store/apps/details?id=com.quvideo.xiaoying
FUNIMATE https://play.google.com/store/apps/details?id=com.avcrbt.funimate
MAGISTO https://play.google.com/store/apps/details?id=com.magisto
MOVIE MAKER FILMMAKER https://play.google.com/store/apps/details?id=com.alivestory.android.alive
***
Modify the speed
When you make your video go slower (see: *Slow motion*), you add drama to the sequence. Ideal when you want to mark a moment as very relevant. On the contrary, if you speed up the video (see: *Fast motion*), you indicate that this part is not so important and therefore it must pass quickly.
***
The photos on YouTube
Each social network has its requirements regarding the size and format of the images that are published. Even these sizes vary over time. YouTube requires these characteristics:
**Thumbnail for video:** 1280 x 720 pixels
**Channel icon:** 800 x 800 pixels
**Channel header image:** 2560 x 1440 pixels
In the case of the header image, depending on the device with which they visit your channel, YouTube will hide parts of your image. Therefore, you should place the most important things in the center, in an area of 1546 x 423 pixels.
***
Characteristics of my videos
YouTube videos have a size (width x height) called resolution, a transfer speed (for audio and video), known as bitrate, and a playback speed (defined by frames per second or FPS). I recommend you consult these terms, later.
I present a listing with the default values for your videos on YouTube, taking into account that you use a playback speed of 30 frames per second and a standard color range (not dynamic).
**Resolution @ Bitrate*
**360p** @ 1Mbps
**480p** @ 2.5Mbps
**720p** @ 5Mbps
**1080p** @ 8Mbps
**1440p** @ 16Mbps
**2160p** @ 35-45Mbps
***
Minimum age
To be a YouTuber you must be over thirteen (+13) years old. So, for all those who want to start their career as a YouTuber and do not meet this requirement, better wait until you reach the minimum age. Sorry, I don't make the rules.
***
Request funds
Only charities, with government registration, will be able to apply for funds (money). Fundraising for political purposes is normally allowed. The sites authorized by YouTube are:
ADRIfund https://www.adrifund.com/
angel.me https://angel.me/
Apoia.se https://apoia.se/
Barnraiser https://www.barnraiser.us/
Bicharia https://www.bicharia.com.br/
booster https://www.booster.com/
Campfire http://camp-fire.jp/
Catapult http://catapult.org/
catarse https://www.catarse.me/pt
Causes http://www.causes.com/
Causora http://www.causora.com/
Change.org http://www.change.org/
charity: water http://www.charitywater.org/
Chuffed https://www.chuffed.org/
Cinecrowd http://www.cinecrowd.nl/
Crowdfunder http://www.crowdfunder.co.uk/
Crowdrise http://www.crowdrise.com/
Donorschoose http://www.donorschoose.org/
Fanbacked http://www.fanbacked.com/
Fondeadora https://fondeadora.com/
ForHumanPeoples http://www.forhumanpeoples.com/
Fueladream https://www.fueladream.com/
FundAnything http://fundanything.com/
Fund dreamer https://funddreamer.com/
Fundly http://fundly.com/
FundRazr https://fundrazr.com/
Fundsurfer https://www.fundsurfer.com/
GIVEasia https://www.give.asia/
Givey https://www.givey.com/
Gofundme http://gofundme.com/
Google One Today https://www.onetoday.google.com/
GREEN FUNDING https://greenfunding.jp/
Hatchfund http://hatchfund.org/
Headstart http://www.headstart.co.il/
Ideame http://www.idea.me/
Indiegogo https://www.indiegogo.com/
Impact Guru https://www.impactguru.com/
Jewcer http://jewcer.com/
Jgive https://www.jgive.com/
JustGiving https://www.justgiving.com/
Ketto https://www.ketto.org/
Kickante Brazil http://www.kickante.com.br/campanhas
Kickstarter https://www.kickstarter.com/projects
Kibidango Japan http://kibi-dango.jp/
KissKissBankBank http://www.kisskissbankbank.com/
Kiva http://www.kiva.org/lend
Makuake Japan https://www.makuake.com/
Milaap https://www.milaap.org/
mimoona https://www.mimoona.co.il/
MotionGallery https://motion-gallery.net/
MyMajorCompany https://www.mymajorcompany.com/
mycause https://www.mycause.com.au/
Omaze https://www.omaze.com/
OzCrowd https://www.ozcrowd.com/
openstage https://support.google.com/youtube/answer/www.openstageit.com
Patreon https://www.patreon.com/
Patronite https://patronite.pl/
PledgeMe https://www.pledgeme.co.nz/
pomagamy.im https://pomagamy.im/
PolakPotrafi.pl https://polakpotrafi.pl/
Pozible http://www.pozible.com/
Prizeo http://www.prizeo.com/
QUEREMOS! https://www.queremos.com.br/
ReadyFor? https://readyfor.jp/
Rally.org http://rally.org/
Rockethub http://www.rockethub.com/
Seedandspark http://www.seedandspark.com/
Shooting Star http://shootingstar.jp/
Sponsorise.Me http://www.sponsorise.me/
Stagelink https://stagelink.com/
Startnext https://startnext.com/
streamlabs https://streamlabs.com/
Supportlink http://support.link/
The Big Give https://www.thebiggive.org.uk/
Tilt https://www.tilt.com/
Tipeee https://www.tipeee.com/
Tubestart https://tubestart.com/
ulule https://ulule.com/
UPTOGOOD https://www.uptogood.org/
vakinha https://www.vakinha.com.br/
Verkami https://www.verkami.com/
WeDemand http://www.wedemand.com/
wemakeit https://wemakeit.com/
Wspieram.to https://wspieram.to/
***
Children in your videos
If you show any minor in your videos, you have to follow these rules:
**Maintain the physical integrity of minors:**
Never expose them to dangerous situations where they could be injured, such as jokes, challenges and risky activities.
**Do not cause emotional damage:**
Avoid situations that can cause anguish and emotional disturbances, such as exposing adult topics to minors.
**Respect the privacy of minors:**
Obtain the consent of the minor's parent or legal guardian before showing them in a video. Their participation in your video must be completely voluntary.
**Moderate comments left by users on your videos:**
You have tools on YouTube to filter and review comments, and you can always report them as spam or abuse.
***
Restricted Products
The policies below describe the types of products that cannot be promoted on YouTube.
***
Academic aids
Adult and sexual content
Aid to pass drug controls
Anabolic steroids
Destructive violence and propaganda
Automatic clicks on ads
Volume discount marketing
Copyrighted Works
Counterfeit Designer Items
Affiliate programs for data entry
Markers
Drugs and related items
e-Gold
Endangered species
Adult escort and dating services
False documents
Pyrotechnic devices and fireworks
Hacking sites
Artificial increase in clicks or ad impressions
Miracle remedies
Mobile content services
Prostitution
Tobacco and cigarettes
Traffic devices
Weapons
Jokes or challenges
If you need help understanding any of these topics, please, visit YouTube's Help Center. https://support.google.com/youtube
***
YouTube accolades
YouTube recognizes the channels that manage to reach a certain number of subscribers, through a box with the logo of the brand on it. We have seen this in several YouTubers, but... How do you get one of those recognitions?
**Silver button:** hundred thousand subscribers
**Golden button:** one million subscribers
**Diamond button:** ten million subscribers
**Ruby button:** fifty million subscribers
***
Ideas for your videos
Being a youtuber is not as easy as everyone imagines; doing it all yourself can drain your creativity. Here is a list of ideas, just in case:
**Challenges:**
Get together with your group of friends and do the famous viral challenges...
**Food Challenge:** Cover your eyes and taste strange food, until you guess what it is.
**Yoga Challenge:** Imitate Yoga postures on your own or do it with a partner.
**Routines of the day:**
Record your entire daily routine, from when you get up to when you go to bed.
**Tutorials:**
Teach your audience (step by step) how to do something. For example: makeup, cooking recipes, crafts, art, etc.
**Product reviews:**
Opinions about products of a certain brand; makeup, clothing, electronics, stationery.
**Substitution:**
Put your partner, friends, mom, to narrate a tutorial. It sounds fun!
**Imitate internet photos:**
Choose your favorite photos from the Internet and prepare your best poses to imitate them.
**Story time**
Tell a story that you have lived and that marked your life. It can be on any subject.
**Tags**
List keywords of a topic that interests you, for example: the tag of songs, the tag of your partner, the tag of the supermarket.
**Questions and answers**
Ask your followers to send you the questions they want to know about you and record a video answering all their questions.
**Reacting to my past photos or videos**
Select photos from your past or the first videos you made and record all your reactions. Surely, you will be surprised and die of laughter.
**Musical recommendations**
Make your Top-10 favorite songs and share them with your audience.
**Criticizing music videos**
Choose the most famous videos and say everything you don't like.
**What's on my cell phone?**
Show your audience everything you have on your cell phone, applications, games, photos, even messages (always being careful not to show someone's private information without their consent).
**Expectation vs. reality**
This type of video is one of the funniest and most viral. Make a proposal of how everyone imagines things and how they end up resulting in the harsh reality.
**Tour of your room, house, studio**
Show your audience the favorite place in your house or where you work (be careful with the information you show, try not to locate your house and you will maintain privacy).
**Dance battle**
Create your own choreography, adding your own style, and challenge your friends. Remember, you don't have to be professional, just do it and have fun.
**Karaoke**
It's time to feel like a famous singer, choose your favorite song; sing and dance nonstop.
**Training routine**
Exercise, motivate your audience to lead a healthier life.
**Trying makeup**
Make a makeup tutorial, showing your audience the products you are using, from the cheapest to the most expensive.
**Personal growth**
Advise your audience on how to achieve their dreams and become a successful person in all aspects of their lives.
**Travels**
Record all your trip, sightseeing and food. Take your followers from your cell phone and make them live the experience with you.
**Imitate the makeup of a celebrity**
Choose the makeup that you like the most of any celebrity and challenge yourself to do exactly the same makeup.
**Kitchen Recipes**
Make delicious dishes, step by step, from any type of food.
**Mystery Videos**
Investigate mysterious cases and share them with your audience. I assure you that you will leave them amazed and they will want to see more and more.
**Seasonal looks**
Immerse yourself in the world of fashion and put together the best combinations, according to the current season.
**What do you prefer?**
Assemble 10 extreme and fun questions on any topic. For example, what do you prefer, shave your head or throw your phone from the roof of your house?
**Imitating photos**
Collect photos of your childhood, of your friends or they can also be photos of celebrities, imitate everything, even the scenery. I assure you that you will amuse your audience and even better you will have a good time laughing at your faces and poses.
**Jokes**
Pranks have always been funny... well, some. Just make sure they don't get out of hand.
**YouTuber tag**
Ask your followers to send you the questions they want, but all of them refer to the YouTubers of the moment. For example: Which YouTuber would you marry?
**How likely is it?**
This challenge is done in pairs and a daring activity must be proposed. Set limit numbers, for example, from 1 to 10. At the same time, out loud, they have to say a number. If both repeat the same number, the challenged player must fulfill the previously selected punishment or activity.
**Trying exotic food**
Dare to try food that you have never tried before, maybe it will become your favorite. You never know.
**Cheap food vs. expensive**
bread with dog vs. Pork ribs, which one did you like the most? I think I can imagine your answer.
**Hack for life**
Share tricks that will make your life easier. For example: Turn old pants into a fashionable skirt.
**Make covers**
If you have this great gift, sing and do a thousand covers (investigate copyright before publishing). Maybe you become the new pop star.
**Radical makeover**
If you decide to go for a radical [pronounced similar to luk] look, record the entire procedure and share it with all your followers.
**Guess the song with emojis**
Ask your friend to choose some songs and put emojis to describe it. Obviously, that they are related to the song, so you can guess what it is.
**Makeup routine**
Makeup for the disco is not the same as makeup to go to work. So... don't fall for this mistake. In this video you can show your followers the makeup that goes according to each occasion.
**Movie reviews**
Choose your Top-10 movies. Share pros and cons of each movie.
**How much your clothes cost**
Go out into the street and ask whoever you want how much money what you're wearing costs.
**Interview with other YouTubers**
Get together with other YouTubers and discuss your experience on the platform and inspire others to dare to make videos.
**24 hours...**
Spend a whole day with the person you prefer or in the place you prefer. Sure, you show only a summary in your video.
**Roast yourself**
This challenge is about creating a song with all the criticism you receive from your followers.
**Decor**
Creative ideas to make your room or office look like you've always dreamed of.
**Extreme challenges**
Challenge your friends, they will have a fun time and your followers will love it.
Eat strange things
Make a radical makeover
**Hairstyles**
Create hairstyles for every type of occasion.
**Android vs. iOS**
Decide which one is better.
**Imitating YouTubers**
It's about making your own version of famous YouTubers' slideshow. You can give them a comic touch to make them more entertaining.
**Trying internet tricks**
You have to try weird internet tricks and show if they really work or not. For example: makeup tricks, beauty, etc.
**50 things about me**
When you are a little better known, you can do 25, 50 or 100 things about me. As it is already a very exploited idea, try to make the format of your video entertaining, funny.
**Things to do when you're bored**
Make a list of ideas for things to do when you're bored. You can show each of the activities you recommend.
**Do it yourself…**
Teach users to do something. It can be from a simple craft, using recycled things, to more complex things such as: a piece of furniture or an organizer.
**Combine**
It is about giving ideas to create combinations of clothes. They can be by categories: causal, office, formal, temporary, etc.
**What am I wearing in...**
You show what you normally carry in your backpack, bag or suitcase. For example, to go to school, work or when you go on a trip. What are the things you always carry with you. You could say where you bought the things and how much they cost.
**Singing without listening to me**
You can do it alone, with friends or collaborators. When it's in a group, you can make several pieces of paper with random songs so that everyone gets to sing a different song.
**Social experiments**
It is about doing experiments, with people on the street, to show what their reactions are in certain situations. For example: what if a person sees when you drop money, will they return it or not? Or, how they react to an act of bullying.
**Interviews**
Do interviews on topics that interest your audience, or people who are famous. For example, you could interview a famous YouTuber or someone on TV.
**Collaborations**
In addition to being a good idea to create videos, it can help you grow your channel. Collaborations can be done with YouTubers that have to do with the topics you deal with on your channel.
**Invite a family member**
You can make a video where your mom, dad, brother, partner, etc. accompany you For example, a video of challenges, interviews, revealing secrets.
**Makeovers**
You show different changes of look, depending on the occasion; casual, to go to a party, to sleep, etc.
**Raffles**
If you want to invest some money, you can make a giveaway among your audience. You can draw a garment of yours, accessories, toys, etc. And you can do it through comments, asking questions, with hashtags, records, among others. But, review the Contests topic, from this section itself.
**Nutrition tips**
You give advice to your audience on how to eat healthier. Even if your channel is not about health or good nutrition, you can make these types of videos showing what you eat to stay healthy.
**My followers decide my day**
If you already have quite a few followers, you could have your audience decide what they want you to do for a day. You do this through Instagram, YouTube or Facebook surveys (so you motivate your followers to visit your other profiles on social networks). For example, you can upload some photos of clothes and let them choose what you should wear.
**Gameplay**
If your audience is a fan of video games or your channel deals with topics of this type, making gameplays can be quite entertaining. In these videos you narrate how you are playing and teach users tips or tricks.
**Haul**
What is done in a video haul is to show the purchases you made and talk about each one in detail; where did you buy it, how much did it cost you, on what occasion do you use it, etc. For example, haul of clothing sales, makeup, among others.
**Taking pictures**
It's about going out to take pictures. You show the locations, the tours, the photo sessions and then the result.
**Testing masks**
You can try homemade masks, or from different brands and show the results to recommend or not to your audience.
**Typical things of…**
You can make videos about typical things of many things; typical things from siblings, from school, work, from moms, grannies, from a YouTuber. Doing it in a funny way will make them more entertaining.
**Street challenges**
There are countless challenges you can do on the street. For example, dancing alone in the street, kissing the boy you like, etc.
**Showing off my childhood toys**
It is usually very entertaining because many people identify with some toys. For example, if your childhood was in the 80s, 90s, it will be interesting to see what toys you had.
**Things you can do with your pet**
You give ideas, advice on what to do with something or someone. For example, with your dog, cat, cell phone, brother, partner, etc.
**Tour around my country or my city**
People love to discover new places, if you have an audience that lives in different provinces or countries, it will be very interesting for them to know more about the places you frequent, or that are famous in your municipality/city/country.
**Imitating famous videos**
It's like imitating Internet photos, but... with video. You recreate funny viral videos or videos that are very famous.
**Guess the age of celebrities**
There are videos where they only put the image of the famous and give you some time to guess their age, but it would be better if you interacted with a collaborator, friend, family member, etc. to make it more entertaining.
**If you laugh, cry, get angry... you lose**
They are challenges or jokes where the condition is that if you laugh, cry or get angry, you lose. For example: they can be challenges to eat things that are itchy, disgusting, or tell jokes, etc.
**Flirting tips**
You give tips to attract the person you like.
**Tips to improve**
You give advice to learn English, this is an idea, but you can do it about many things. For example: to concentrate, to study, to read faster, etc.
**Reading comments**
Something that many YouTubers do is read the comments. Doing it in a funny way will help make it more entertaining.
**My collection of…**
You can make endless videos about my collection of…toys, makeup, clothes, shoes, etc. The joke is that they are things that your audience may be interested in.
**Imitating memes**
What you should do is imitate famous memes, the goal is to make your audience laugh, try to make it as entertaining as possible.
***
Media terminologies
Below you will find a series of words used in the world of video. They can help you understand better when you read technical literature on video or chat with another vlogger.
**blogger:** (neologism) Person who owns or contributes to a blog, vlog or blog. See: Vlogger.
**vlogger:** (neologism) Person who owns or contributes with a vlog or blog, especially supported in video.
**blogger:** Person who contributes content to a blog, always with a political character.
**vlogging:** Log of events related to a particular topic, especially supported in video (on the contrary, it is called a blog).
**Frames Per Second [FPS]:** Frames, photos or frames per second, is the value that measures the playback or recording speed of a video. In the standard used by America (NTSC), this value is 29.97 FPS. However, the movies still use the 24 FPS frame rate and so they look a bit different. Using 24 frames per second not only gives your video a cinematic look, it also makes your videos a little lighter (in megabytes).
**time lapse:** It means time lapse and is also known as hyperlapse. It's the time-sped-up effect seen in some videos. As you already know, a video is made up of a series of frames and these are recorded at a certain speed. If the capture speed is delayed, but the playback speed is maintained, we are in the presence of a video of this type. It is common to use it to show that time has passed. For example, we are saying that at night we are going to visit a nightclub. We make a time-lapse where you can see the sun falling on the horizon and getting dark, and immediately, we show the scene of the Club.
Tip: By using a kitchen timer and fixing the camera on it, we can make the camera rotate as time passes.
**fastmotion:** Technique applied to speed up the film. Sometimes it is slower than time-lapse. Its effect implies that this shot is not very relevant. So you have a better idea and you can compare. A time-lapse can collect up to 24 hours in 10 seconds, while a fast-motion only accelerates 10 seconds in one.
**slow motion:** Filming at high frames per second (typically between 60 and 3000), which allows everything to be viewed very slowly. It can be simulated by computer programs, but... keep in mind that the frame reduction must coincide with an exact division between frames, to obtain greater sharpness. A very useful application can be EFECTUM or TWIXTOR. The term can also be found as slow-mo in some literature. https://play.google.com/store/apps/details?id=editor.video.motion.fast.slow https://revisionfx.com/products/twixtor/fusion
**bullet time:** To slow down time to such an extent that everything stops. What differentiates it from a photograph is that, while everything is frozen, the camera can be moved within the scene. Among the films that made use of this technique is *Blade*, although they are all reminiscent of The Matrix.
**stop-motion:** It is done by taking pictures and moving objects slightly. You can make objects move as if by magic. It is to make the film frame by frame. It is generally used in animations and video clips, to add a little more art to the work. One of the funniest effects achieved with this method is the witch flying on a broom. The actor must jump with the broom between his legs, while the photograph is taken at the highest point of his jump. Then, he must advance on his traced route and repeat this step until he gets the seconds of video that the shot requires. In America, at almost 30 FPS, 3 seconds would imply 90 jumps. Therefore, the actor must be fit. It can be a magnificent challenge and I assure you that you will have fun. If they do, they have to give the photos similar names (eg: photo001.jpg, photo002.jpg, etc.), and finally they are imported as a sequence.
**Keyframe:** It is a key frame, with information about the changes produced to an object, at a certain moment of the film. That is, a point where important changes are noted such as: rotation angle, size, shape, color, transparency, etc. By using keyframes, frame-by-frame animation is avoided; since the computer is able to transition between the different values of each keyframe in the movie.
**Transition:** A transition is the way or effect in which one piece of film or audio gives way to another, avoiding a sharp cut between the two. Among the most well-known transitions are: fade and slide. Both with input and output characteristics.
**clips:** A clip is nothing more than a segment of video or audio. In Cuba, the word clip is often used to refer to a music video.
**B-Roll:** They are nothing more than those scenes that we filmed to show additional details of the main theme. They are scenes that work (many times) as Plan B when we don't have the scene we need. These scenes are so useful that it is recommended to do about 10 minutes of B-Roll for every 30 minutes of main filming. To exemplify what a B-Roll is, we have to put a situation: you are talking about your last trip to the beach and you are describing how beautiful the sea was. Of course you will film the sea from various angles. But, you should also shoot a bird flying, a crab walking, palm trees moving in the wind, even clouds passing by. These scenes are called B-Roll. They are not part of the film, but they can help us spice up a scene or fill in a space where we had nothing to show, if the script changes. To make a good B-Roll, think about what you would shoot if you had to return to that place... and anticipate the events.
**Intro:** It is considered the presentation of the channel. It is that 5-second video that serves to identify the channel. On the contrary, when it is placed at the end, it is called an outro [pronounced similar to áu-tróu] and is considered a closing or farewell.
***
The list continues
But, we know that you are dying to start your channel already. So, go on... bookmark this webpage and visit it later for more tips.
If it was useful to you or your channel, show your charity. If you cannot make the bills show up, leave a like or a comment & thank you for reading!
How Long Will The Current Bear Market Last?
It's true: The U.S. is in a bear market, and that implies the **S&P 500 index** shut 20% beneath its pinnacle close. It is the first time in quite a while — since early 2020 — that financial backers have seen a bear market, GOBankingRates detailed. https://www.gobankingrates.com/
Reuters affirmed the bear market on June 13 when the **S&P 500** closed 21.8% beneath its Jan. 3, 2022, record high. As per Reuters, the typical bear market ordinarily reaches as far down as possible after somewhat more than a year, and afterward requires two years to bounce back completely. https://www.reuters.com/
Yet, different examiners have totally various evaluations of how long a bear market typically endures. These figures range from about nine-and-a-half months to 13 months, with one more 27 to 38 months before the market bounce back to past levels.
In any case, how long will this particular, pandemic-filled, expansion driven bear market last? As the colloquialism goes, financial backers are proceeding to live in exceptional times and this bear market may not follow customary recipes. For example, the most limited bear market at any point occurred toward the beginning of the pandemic, enduring only 33 days before recuperation.
**What Kind of Bear Market Is This?**
Looking for Alpha distinguishes two kinds of bear markets: huge adjustments and longer-term bears. Huge adjustments are regularly started by national bank activity, for example, Fed rate cuts, or world occasions, similar to the furthest limit of the Gulf War in 1990. The pandemic-related bear of 2020 additionally falls into this classification.
Longer-term bear markets will generally endure over a year and are brought about by market irregular characteristics that can't be settled by rate cuts. With expansion cresting at present, the Fed is probably not going to slice loan fees to attempt to invert the bear market — and financial backers could be checking a drawn out substantiate.
**Will This Bear Market Be Accompanied by a Recession?**
A few specialists bring up that the quicker the bear market happens, the speedier it will return. The ongoing business sector started its decrease in Jan. 2022, about 190 days prior, as indicated by GOBankingRates. This is much faster than the verifiable normal of 251 days to arrive at bear status.
The Denver Post refers to a typical recuperation season of around one year once a bear market arrives at base. In any case, that can extend to 15 months assuming that the bear market is joined by a downturn.
**All in all, What's the Consensus On How Long This Bear Market Will Last?**
Considering this truckload of, including how quick the market dove into bear territory — and remaining inquiries with respect to whether markets are now near the base — financial backers could be taking a gander at a couple of additional long periods of bear an area and one more year or so for recuperation. Then again, the bear market might actually most recent 15 months or more on the off chance that the Fed's activities don't assist with stemming inflation and prevent a recession.
Obviously, financial backer opinion will likewise have a great deal to do with how long this bear market endures. "Persistent inflation, another Fed policy mistake and recession fears have unnerved investors" Oanda senior market examiner Edward Moya told Forbes. He anticipated that inescapable selling of speculations will go on until the Fed "starts to show signs that they are worried about financial conditions and that they may stop tightening so aggressively.".
Ray Liotta is gone
The entertainer **Ray Liotta** is not among us anymore. As per his marketing expert, *Jennifer Allen*, **Liotta** was in the Dominican Republic shooting the film *Dangerous Waters*, when he died in his rest. He was 67 years of age.
The entertainer is maybe most popular for his job as *Henry Hill* in the 1990 *Martin Scorsese* film ***Goodfellas***, where he helped shape the possibility of a hoodlum film for quite a long time into the future. The film depended on the true to life book *Wise Guy* by *Nicholas Pileggi*. To plan for the job, **Liotta** let *WHYY's Fresh Air* know that he sat in his mom's vehicle and paid attention to a really long time of tape of *Hill* being consulted.
"Furthermore, the greatest thing that I gained from it was exactly the way in which relaxed they were — the way in which easygoing *Henry* about occurred," said Liotta in his own words. "It was very much like he was letting an account of know his children doing and how they played in a recreation area, with the exception of they were discussing, you know, individuals winding up dead or beaten."
Liotta was brought into the world in 1954 in Newark, N.J. He experienced childhood in neighboring Union, after he was taken on by the Liotta family. He began acting at the University of Miami, where he studied show. After graduation, he worked little jobs in different ads and TV shows, however his breakout turn was in 1986's *Something Wild*, coordinated by *Jonathan Demme*.
From that point, he played the apparition of baseball legend Shoeless Joe Jackson in *Field of Dreams*, after which he got projected in *Goodfellas*.
His *Goodfellas* co-star, *Lorraine Bracco*, recollected that him on Twitter, expressing something like: "I can be anyplace on the planet and individuals will come up and let me know their number one film is Goodfellas. Then, at that point, they generally ask what was the most awesome aspect of making that film. My reaction has forever been the same...Ray Liotta."
However *Henry Hill* was Liotta's most notorious job, he kept on working productively all through his life, in films, for example: *Corrina, Corrina*, *Cop Land*, and *The Rat Pack*.
In 2002, he starred in the hit video game *Grand Theft Auto: Vice City*, as *Tommy Vercetti*, a mobster who rises up the ranks of the game's criminal empire. In 2018, he told late-night hosts *Desus & Mero* that he didn't know much about the series and wasn't a gamer. "All I do is curse and call people whores," he joked.
In 2005, Liotta won an Emmy for a guest spot on the hospital drama *ER*, playing *Charlie Metcalf*, an alcoholic ex-convict who tries to reconnect with his son.
More recently, Liotta brought his signature intensity to *Shades of Blue*, where he starred opposite *Jennifer Lopez*. The crime show ran for three seasons between 2016 and 2018.
Liotta is survived by one daughter, and was recently engaged to *Jacy Nittolo*.
Deepest sympathy to his family, friends and fans. We lost the man, but keep his legacy.
Android 12: Eastern Egg
Google has been concealing an ***Easter egg*** in each form of **Android** since the arrival of *Android 2.3*, *Gingerbread*, and *Android 12* is no exemption.
Finding Easter eggs on Android has forever been a tomfoolery task. In some Android versions, clients need to play a game, while on others, they need to follow through with a job to reveal the Easter egg. This is the way you can track down the secret Easter egg on Android 12.
What Is the Android Easter Egg and How Do You Find it?
Hidden goodies resemble stowed away fortunes in type of intelligent pictures or games on your Android telephone. You can get to them by playing out a couple of simple tasks in your telephone's Settings application.
The Easter egg in Android 12 is basically a screen with various measured balls that change their variety in view of your gadget's highlight tones. It isn't quite as much fun as the Android 11 Easter egg, which was a Cat Control game. All things being equal, it's even more an exhibit for Google's **Material You** theme engine, which is a major piece of Android 12.
How to reveal yours?
The interaction for finding **Android** Easter eggs is really clear and indistinguishable for various renditions of Android. This is the very thing that you want to do:
Open the **Settings** application on your telephone, scroll down, and tap on the **About telephone** segment, to finally reach to the **Software information** (*all screens are based on Samsung's One UI version 4.1. There might be a slight difference in yours*).
At that point, tap (several times) on **Android version** until another screen with a clock shows up.
It's time to drag, in a circular motion, both clock hands to 12:00 and the Easter egg will show up on your screen.
Hidden little goodies have forever been amusing to play with. With Android 12, they've become more helpful with the **Android S Easter Egg gadget**. The Easter Egg should appear on any mobile device running **Android 12**.
Have fun and thanks for reading this post!
Crypto Queen: Europe's Most-Wanted Criminal
Dr. Ruja Ignatova, organizer behind **OneCoin**, has been put on Europol's **most-wanted** list for her part in a multibillion pound digital currency trick. https://en.wikipedia.org/wiki/Ruja_Ignatova
The trick is viewed as probably the greatest misrepresentation ever, and is anticipated to have hustled as much as £12.7 billion from financial backers. It was additionally the subject of the BBC's "*The Missing Cryptoqueen*" webcast in 2019.
At the point when it initially emerged, **OneCoin** was promoted as an option in contrast to Bitcoin, yet was as a matter of fact a Ponzi-scheme trick that conned individuals from 175 nations out of somewhere around £4 billion.
Presently, the EU's policing is offering an award of just shy of £4,300 (€5,000) for data prompting the Bulgarian local's capture following five years on the run.
**OneCoin** is anticipated to have hustled as much as £12.7 billion from financial backers.
It said Ignatova was "*the main thrust and scholarly creator*" of **OneCoin** and "*is associated with having incited financial backers overall to put resources into this useless cash*".
The 41-year-old, made **OneCoin** in 2014 in Sofia, Bulgaria, and asserted it had multiple million individuals around the world.
It created an incredible £2.9 billion (€3.4 billion) in income from the final quarter of 2014 to the second from last quarter of 2016.
Investigators told a US court in 2019 that *Ignatova* headed the association until she disappeared from the public eye in October 2017, and her sibling, *Konstantin*, assumed control over her administrative role in 2018.
Curiously, the vast majority of her key affirmed colleagues have either been captured or imprisoned, most outstandingly her sibling *Konstantin*, as well as **OneCoin**'s fellow benefactor **Karl Sebastian Greenwood**, her corporate legal advisor **Mark Scott**, and her accomplice **Gilbert Armenta**.
Writer **Jamie Bartlett**, who is the host of BBC web recording "*The Missing Cryptoqueen*", said Europol's prize will do close to nothing to captivate somebody when *Ignatova* has such a lot of worth readily available.
He told **VICE World News**: "*They won't track down her by offering that kind of cash. Individuals who will have data about her whereabouts won't be enticed to risk being hurt or killed for €5,000 and I truly don't believe sufficiently it's to entice the people who may be safeguarding her by the same token.*"
*Bartlett* added that he accepts Ignatova is "*going on a phony identification under a phony name with an alternate face*" and said that her capture at an air terminal would be "*incredibly far-fetched*" even with Europol's new allure.
In spite of the trick being freely exposed almost a long time back, *Barlett* uncovered that the organization initially behind the **OneCoin** is as yet holding occasions to draw in financial backers in Latin America as well as parts of Asia and in Romania.
Please, the rule is pretty simple: to void falling into a Ponzy Scheme, just evaluate your Return of Inversion (ROI). If it is too good to be true... that's a **no-no**!
Bitcoin is on a wild ride
The world's biggest digital currency took off to $68,990 last November. Presently, it's at around $29,000 — an amazing 58% pullback from the pinnacle.
On the off chance that the downtrend proceeds, Rich Dad Poor Dad writer Robert Kiyosaki says he's prepared to begin purchasing.
"*BITCOIN CRASHING. Incredible news*", he tweeted the week before. "*I'm trusting that Bitcoin will collide with 20k. Will then hang tight for trial of base which may be $17k. When I realize base is in I back up the truck. Crashes are the best times to get rich.*"
Kiyosaki added that bitcoin "*is the eventual fate of cash*" and that its base might be even lower at $11,000.
In the present market climate, being an antagonist investor is difficult. Be that as it may, assuming you share Kiyosaki's view, the following are three straightforward ways of exploiting bitcoin's expected bounce back.
Purchase bitcoin straightforwardly
The main choice is the most clear: If you need to purchase bitcoin, simply purchase bitcoin.
Nowadays, numerous stages permit individual financial backers to trade crypto. Simply know that a few trades energize to 4% in commission charges for every exchange. So, search for applications that charge low or even no commissions.
While bitcoin orders a five-figure sticker price today, there's compelling reason need to purchase an entire coin. Most trades permit you to begin with as much cash as you will spend.
Bitcoin ETFs
Trade exchanged reserves have ascended in prevalence lately. They exchange on stock trades, so it's exceptionally advantageous to trade them.
Furthermore, presently, financial backers can utilize them to get a piece of the bitcoin activity, as well.
For example, ProShares Bitcoin Strategy ETF (BITO) began exchanging on NYSE Arca October 2021, denoting the main U.S. bitcoin-connected ETF available. The asset holds bitcoin prospects gets that exchange on the Chicago Mercantile Exchange and has a cost proportion of 0.95%.
There's likewise the Valkyrie Bitcoin Strategy ETF (BTF), which made its introduction a couple of days after BITO. This Nasdaq-recorded ETF puts resources into bitcoin fates agreements, and charges a cost proportion of 0.95%.
Bitcoin stocks
Whenever organizations attach a portion of their development to the crypto market, their portions can frequently move pair with the coins.
In the first place, we have bitcoin diggers. The registering power doesn't come modest and energy expenses can be significant. In any case, if the cost of bitcoin goes up, excavators like Riot Blockchain (RIOT) and Hut 8 Mining (HUT) will probably get developing consideration from financial backers.
Then, at that point, there are go-betweens like Coinbase Global (COIN) and Paypal (PYPL). At the point when more individuals purchase, sell, and use crypto, these stages stand to benefit.
At last, there are organizations that basically hold a great deal of crypto on their accounting reports. A valid example: venture programming technologist MicroStrategy (MSTR). It has a market cap of $2.3 billion. However its bitcoin count reached 129,218 toward the finish of March, a store worth around $3.8 billion.
I want to make my own logo (Part VI)
**Do shapes also have a meaning?**
The shapes you use in your logo may be conveying messages without you knowing it. Will these messages say the same thing that you want to convey? Let's see the meaning of shapes.
**Horizontal lines**
Union, link, calm, communication, interrelation and dynamism.
**Vertical lines**
Balance, balance and hierarchy.
**Diagonal lines**
Dynamism and abrupt changes.
**Curve lines**
Friendship, benevolence, sensuality and movement.
**Circle**
Adaptability, movement, flexibility, creativity and globalization.
**Square**
Solidity, strength, security, masculinity and honesty.
**Rectangle**
Resistance, tradition and stability.
**Hexagon**
Unity, intelligence, union, work and strength.
**Star**
Success, dreams, healing and spirituality.
**Triangle**
Power, advancement, vitality, inspiration and growth.
**Spiral**
Continuity, imagination, creativity and vitality.
**Cross**
Unity, team and collaboration.
You have come so far in reading this topic that I am about to think that you are very interested in knowing much more about the identity for your business. Just kidding! Obviously, it is an interesting topic and many businessmen and entrepreneurs do not spend time planning it.
Ideally, you should build your logo yourself. With everything learned, I'm sure you can do it. But, maybe you don't know the graphic tools to create a professional logo.
Don't worry! In the next part of this series, we will see how to create a ***Creative Breafing*** for the designer to do exactly what you dreamed of. This way you will save money on iterations.
Thank you very much for taking your time to read this. I hope this part was as interesting as the rest. By the way, if you haven't read the previous parts, you can with these links.
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b
(**to be continue**)
PS: Logos are properties of their respective brands/owners. They are used and modified under ***fair use doctrine*** for educational purposes only.
I want to make my own logo (Part V)
**What color should I use in my new logo?**
To talk about color, firstly, I would like to tell you how it works. Prepare your brain because what you are going to hear… may surprise you.
Until today, if you saw an apple and someone asked you about its color, without hesitation, you would say that **it is red**. But… is that apple really red?
The answer is that ***the apple is not red***. In any case, the apple is any color except red.
In order to understand this, we must start by remembering that the white light we see when we look at the sun is actually that color because it contains all the colors. This could be demonstrated by placing a glass prism to separate each of its colors.
Going back to the apple example, what happens is that the apple receives all the colors of light. Until then, the apple would be multicolored or simply white. But, the apple rejects the color red (it does not let it in) and it is the reflection of that color what we ***see***. That is why we say that the apple is red.
The color reaches our eyes in the form of a wave and this is converted into an electrical stimulus to be processed by our brain. Upon receiving these micro electric shocks, our body reacts, just as it would if they were high voltage shocks. But, to that stimulus, the brain applies an abstract layer of experience and can give meaning to each color. In this way, when we see a color, it is usually associated with these characteristics:
Balance, neutrality, simplicity, elegance, responsibility, authority, power and mystery. Technically, it is not a color but the absence of them.
Confidence, technicality, strength, freshness, spirituality, depth, education, protection, loneliness, coldness, cleanliness, authority, freedom, masculinity, dependency, peace, loyalty and tranquility, even sadness and depression.
Greed, affluence, nature, patience, adventure, health, luck, balance, security, cooperation, renewal, and relaxation.
Caution, nutrition, happiness, creativity, childhood, youth, joy, curiosity, lightheartedness, optimism, cowardice, disease, expansion and radiance.
Fire, energy, comfort, abundance, warning, sweetness, festivity, excitement, communication, whimsy, fun, adventure, optimism, self-confidence, sociability, health, warmth, and enthusiasm.
Power, energy, dynamism, vitality, violence, danger, rebellion, passion, bravery and courage.
Tranquilizer, eroticism, sensuality, sexuality, femininity, love, floristic.
Magic, supernatural, reflection, lucidity, experience, fantasy, femininity, solemnity, mysticism, melancholy, emotion, creativity, luxury, vanity and royalty.
Masculinity, comfort, fertility, tranquility, depth and simplicity.
Beauty, opulence, religion, materialism, vanity, arrogance, kindness, masculinity, and positivism.
Wealth, femininity, intellectuality and melancholy.
Innocence, purity, transparency and neatness. It is not exactly a color, but the union of all colors.
** You have to be careful with the color, because its meaning depends on the culture. For example: in France, red is associated with the masculine. Meanwhile, in Eastern countries, yellow and pink (together) are associated with pornography.*
As you have seen, selecting the colors for your logo goes beyond personal taste. There is a psychological and cultural aspect that you must respect in order to transmit the true message to your clients.
I recommend you return to the list and look for the characteristics that define your company, product or enterprise. That's where the main colors for your logo will come from. Don't worry, you only need between 1 and 3 colors for your identity, no more. Remember the phrase: K.I.S.S. (Keep it simple, stupid).
Alright, now we understand the color. One question remains for the next part of this series:
**Do shapes also have a meaning?**
Thank you for your time. This particular lesson applies to any aspect in life where color is a factor. You can apply what you've just learned here.
Take good care of yourself, please! See you in the next part. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
My Couple Broke Up with Me
Did you know that there is a way to get over the pain of a breakup as quickly as possible? Yup! When a person, to whom we have dedicated a lot of time, decides to end the relationship... it is as if the ground was removed from us and our world collapses. In our mind, everything is so chaotic that it seems to be the event that will mark our existence.
At times like these, some people even begin to have suicidal thoughts, for one reason only: ***the person receiving the news is left with many unanswered questions***.
Therefore, it is essential to ask everything you think is necessary when they give you this news. The other important point is to understand that the world does not end there... on the contrary. I will explain you now.
When you get all the answers you need and are left alone at home, it will be time to analyze what happened from a different point of view. In other words, instead of avoiding crying or suffering for that person, just to show personal pride, it is recommended that you give yourself a good dose of suffering. By this I mean, you should cry if you feel like it. Your gender doesn't matter. Before being a man or a woman, you are a human being and you have feelings.
After releasing all that tension, through crying, you must understand that life is a straight line on a sheet of paper and that the people who will enter your heart come from different colors.
Let's say someone lived with you between 2018 and 2019. That would make a timeline (red line, for example). But, from 2020 to 2022, you met another person who made you very happy (now, it would be a green line). You realize that the end of the red line was not ***the end***. It was just the end of an era. However, it marked the beginning of another, which can be much better.
Therefore, do not see the breakup as the end of your life. It's just the end of a period in your life. Nothing more. On the contrary, instead of being sad, you should be happy to have the possibility of being able to meet another person who values you more and who understands your way of being.
So... how to forget?
Answer all the questions you have before you close the door. Don't walk away without asking (unless you're not interested in knowing the answers).
Do not try to hide the pain you feel in the first 72 hours.
Understand that what is ending is just a moment in your life, but there will be many more.
Focus on developing a personal project that you never had time for.
Do not rush to find a new partner. Also don't worry if time passes and you don't get anyone else. Sometimes it is better to be alone than in bad company.
Learn from your mistakes and try not to make the same mistake the next time. But remember… every opportunity will be different.
Leave in the comments any opinion that this publication causes you. But, do not mention the name of that person who hurt you, please.
I hope I've helped.
How long will love last?
When we meet someone and decide to create a couple, there are questions that cannot be left out: How long will we be together? Who loves whom more? Here is an exercise that will help you find the answer you are looking for.
We all seek happiness, but few of us know what it really is. Some think that happiness is having health, others think that it is having money, work, love, understanding, etc. However, if we were to define something that gives the feeling of receiving everything at once, many would select the kiss as the most important factor. Well, they are wrong. The best sensations and statistics are provided by ***the hug***.
The hug is even used as therapy. It has many properties that can eradicate stress and its consequences.
Among the benefits of a hug is that of reducing the fear of death, loneliness caused by aging, anxiety and stress; improves the immune system, skin, increases self-esteem, patience, appreciation for others, controls blood pressure, etc.
Through a hug you can transmit and receive emotions such as: love, fear, gratitude, anger, sympathy or disgust with 83% effectiveness.
So, how do you go about finding out how long you'll last as a couple? Stand facing each other and hug for as long as possible. On average, every 10 seconds, indicates that they will last from 1 month to 1 year.
Following this metric, if they hug each other for 30 seconds, they could last from 1 month to 3 years. In this way, we could create this list:
0:10 = 1 year
0:20 = 2 years
0:30 = 3 years
0:40 = 4 years
0:50 = 5 years
1:00 = 6 years
1:10 = 7 years
1:20 = 8 years
1:30 = 9 years
1:40 = 10 years
1:50 = 11 years
2:00 = 12 years
…and so the list would go on.
The next question is more complicated, because you already know what the correct behavior in the exercise is. Try not to cheat.
Analyze the 5 biggest hugs that have been given, as a couple. Calculate who is (on average) the one who finishes hugging first. This, unless there are external causes that limit it (for example, you are going to be late for work and have to leave at that moment), generally indicates who is more in love in the couple. The more you hug, the better you love.
Now, you can try this exercise with your partner and leave, in the comments, how this experiment went for you. You can do a retroactive analysis of past relationships and evaluate its effectiveness.
Hopefully, the hug they give you lasts for several minutes! We all deserve someone who loves us and somebody to love.
The opportunity to live
You are the envy of great kings, emperors, artists and you don't know it. You have something that they lost, even though they were very powerful, respected, rich and famous. ***You are alive!***
Tell me if it hasn't happened to you, and it bothers you a lot, that no one gives you an opportunity to demonstrate the skills and knowledge you possess? I bet it has happened to you!
Now, let's imagine that this opportunity has arrived and that you completely miss it.
Let's imagine a timeline that starts two hundred thousand years ago, just when homo sapiens began to develop. We are also going to include the approximately 2022 years that we have lived after Christ or since the year zero.
You realize that 80 years seems like a lot, but compared to everything human has experienced, they are hardly noticeable.
Can you imagine existing somewhere and someone decides that you are going to live 80 years and then you return to that place? I think we would make much more use of that time.
What happens if we analyze how much time in life we spend worrying about something that may happen?
Let's imagine for a moment that you must go under a simple surgical operation in the next two weeks. However, we do not stop thinking about it for a single minute.
Another detail to take into account is that we will not be able to cancel the surgery. I mean, it will happen.
It's time to go into the operating room, have the surgery happen, and fully recover in the next three days. It was a very simple procedure, so you were worried without a cause.
The analysis shows that you spent fourteen days preoccupied just because. That you wasted two weeks of your short life in submitting yourself to a very strong stress and you had no control of the situation, because you couldn't prevent it from happening.
Moral of this little story: ***when you feel you can't change the facts, avoid wasting your days***.
I want to make my own logo (Part IV)
**Should your logo have meaning?** The answer is obvious, **yes!** The problem is what your logo should mean. *A logo is more than a sign or pictogram*.
A very common mistake is to be completely explicit. That is, if your business is dedicated to producing shoes, you try to make your logo a shoe. Similarly, if your business makes sweets, you try to convince the designer to put a cake as a logo. My advice? *Don't be so literal*.
If you notice, *Nike* doesn't have a pair of shoes on its logo, *Camel* cigarette company doesn't breed Camels, *Apple* doesn't sell apples, *Shell* fuels doesn't market seafood, *Puma* sportswear isn't exclusively an animal shelter, etc.
Experience indicates that the meaning of the name or the drawing that accompanies the logo *does not* have to express exactly what it does, much less be in the public domain for your brand to succeed. The client only needs a ***sound*** in the form of words, numbers or letters to be able to name you and a certain ***shape*** and ***color*** identifier to recognize you and associate an ***experience*** with that visual stimulus.
No one would think of a blue *Coca-Cola*, much less written with another typeface. Because people already recognize these two patterns (colors and shapes). Look at these examples and you will see how confusing they can be for yourself. BTW, all these logos are a real mess. Don't trust what you see.
Therefore, we must analyze how our brain recognizes a logo.
If a *second* of time seems too small to you, I tell you that, in only 40% of a second, your brain performs the following operations:
Detect the color
The colors that are displayed are defined and their possible meaning is analyzed.
Detect the shape
Attempts to recognize basic patterns in order to group objects
Group the objects
Groups objects by position, rotation, size, and color, looking for focal point, contrast, movement, harmony, balance, alignment, repetition, texture, etc.
Compare that visual information
Checks if there is any memory that is similar to what is being seen to identify its meaning.
Add the qualities
The brain assigns certain qualities to each object, based on its experience, to make psychomotor decisions.
React based on experiences
Based on what your experiences (lived or learned) suggest, the most reasonable decision is made and immediate action is taken. You might be paying attention to your favorite song, it doesn't matter... your brain is doing the dirty job for you.
Knowing this, you already have a logical procedure to devise your logo.
First, you define the color that will represent you
Then, you select the shapes that will be used in your logo
Lastly, you work very hard and for many years to build a positive experience for your brand
With these three aspects, your logo is on its way to success. But, if you think that everything will be so simple... you are wrong once again. Luckily, you are very interested in learning and I would love to explain it to you.
It turns out that you shouldn't select a color or shape *just because* you like it. You must select them for what they mean, from a psychological point of view, because this is the message that will reach the client. Remember that you will not be present to explain the reasons that led you to choose that color and shape.
As if that were not enough, these two factors depend on the social and cultural experiences of each client. That's how it is! What for some will mean one thing, for others it can mean the opposite.
Therefore, I suggest this question for the **fifth part** of this series:
**What color should I use in my new logo?**
Thank you very much for your interest in having a very nice logo. I am sure that this information can be applied not only to this topic.
Take good care of yourself, please! See you in the next part.
(continue to part V) https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
PS: Logos are properties of their respective brands/owners. They are used and modified under ***fair use doctrine*** for educational purposes only.
I want to make my own logo (Part III)
Selecting the right type of logo can be vital to your business strategy and brand positioning.
Previously, we learned to differentiate logos by their elements. The pending question was: https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a
**When should you make a logo with only letters, only drawing or using both options?**
To answer it, we are going to analyze what type of business we have.
Business type 1
Is well established
Does not have international recognition
Has a very long name
You should use a logo whose main element is text. Not just any text, but a compact one. You can create acronyms with the initial letters of each word and it would be much better if it could pronounce itself, like LASER, UFO, etc.). In academia, this type of logo is known as a ***letter mark***. They are great because they have a huge impact in a very short time.
Business type 2
Is well established
Does not have international recognition
It has a more traditional character
I might recommend using, what the books call, an ***emblem***. An emblem is a very vintage and traditional logo. Generally, it is used by large corporations and denotes greatness, but they are very decorative and are difficult to place in very small spaces because they lose their reading.
Business type 3
Has an international presence
They have a large number of employees
Some authors call these logos ***brand mark***. The idea behind these logos is to provide an image that can be recognized without the need to know how to pronounce it in a foreign language. This type of logo is not recommended for small companies or those that do not have plans to grow globally.
Business type 4
Not well established
Does not have international recognition
Has a one-word name
A logo made with a word, known as a ***wordmark***, is ideal for small businesses. With them, the prospect is very well reached because, without knowing you, they can easily read the name of your business. This makes them stick in the consumer's mind quickly.
Business type 5
It intends to expand exponentially
It intends to invest a large amount in its positioning
There are companies really powerful. They want to get to the top and they have the resources to do so. Investing in advertising is their priority. If this is your case, you can choose to use a ***responsive*** or ***combo*** logo. These companies start using a very decorative logo and end up breaking down its elements to keep only the image or isologo.
Other times, the logo has had to undergo major changes in order to adapt it to the current needs of advertising (for example, on social networks). It doesn't matter what kind of logo it is. These logos are usually very old logos that existed long before the Web 2.0.
Your attention, please
The logo is the profile picture for your social networks, the face that is shown on your official documents. Not taking the time to create a beautiful, simple, and functional logo, is one of the most expensive mistakes you can make as a business owner or entrepreneur.
If you feel overwhelmed right now because you can't name the logos correctly, don't worry... you don't need to be an expert talking, you need to be an expert thinking!
Do you really want something important to remember? I have a new question...
**Should my logo have a meaning?**
We will see this in the **fourth part** of the series: “*I want to make my own logo*”. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03
Thank you very much for wanting to discover something new every day.
Take care, please! See you soon.
(continue to part IV) https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
PS: Logos are properties of their respective brands/owners. They are used under ***fair use doctrine***.
I want to make my own logo (part II)
Previously, we saw how logos were created based on **types**. If you missed this read, I highly recommend it. But, one question remained unanswered: https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58
**Why have I heard that a logo is called: logotype, isologo, isotype, imagotype?**
It would be necessary to go directly to the etymology (the origins) of the words that form those words.
Let's start with the one that matters most to us: ***Logos***.
***Logos*** comes from the Greek. Some translate it as "*word*." To me, I like to see it as an expression of an “***idea***”. In any case, it will be something that ***represents*** your product or service.
***Isos*** means “*same*”. That is, an exact copy made in the image and likeness of the original. However, in the realm of images, it is the pictorial way of representing a connection. In other words, we would use “**Iso-**” to name the ***drawing*** or ***icon*** that represents our brand.
***Imago***, also means "*image*". Therefore, "**imago-**" and "**iso-**" would be synonyms. Being words that come to mean the same thing, they could be used interchangeably. That is, whatever you use will be well used. Both refer to the ***graphic element*** within or near the logo.
***Type***, you already know that from the previous reading. It refers to those ***lead boxes*** with raised letters that occupied a character within the paragraph. If I had to define it in simple words, I would call it "***character***". Meaning, a space to substitute for a letter, a number, a special character, even a blank space. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58
In this way, we can reach the conclusion that there are identifiers (logos) that are made only with letters, others with a drawing; even, many have both (letters and drawing).
Now, you know that you should not be ashamed when someone corrects you because you are misusing the definition. For this reason, I prefer to call them just “**logos**”.
But, **when should you make a logo with only letters, only drawing or using both options?**
We will see this in the **third part** of the series: “*I want to make my own logo*”. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a
Thank you for taking these minutes to learn something new.
Take care, please! See you soon.
(continue to part III) https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
PS: Logos are properties of their respective brands/owners. They are used under ***fair use doctrine***.
I want to make my own logo (part I)
Each product that comes onto the market, each service that is promoted, needs an identity. An identity is made up of several elements, but they can be reduced to just three: a name, a logo and a slogan.
The ***commercial name*** must be adapted to function correctly in the geographical area that it will cover, once it is released on the market. It should be short, easy to pronounce, and not include characters that are difficult to type from a mobile device.
The ***slogan*** must be a short phrase, but very well thought out and with a memorable message. This phrase can contain its dose of humor, good sense or lifehack. But, the most important thing is that the message reaches and promotes an action in the behavior of the prospect (person who is not our client yet).
Both the commercial name and the slogan are things that we can think of ourselves from our own office or even from the comfort of our home, surrounded by family or friends.
Brainstorming can bring many options to the table. Some will not be successful at all, most do not have that potential to succeed, but... there may be one that meets all the requirements. This Eureka moment is great! You should try it! Even if it is as a simple mental exercise on an imaginary product or service.
The ***logo***...
Its mere name begins to cause problems. And the main problem is that we do not agree on what to call it. By the way (BTW), I like to call it like this: **logo**. That's it! No more information than that. However, to understand what it is called, one would have to search a bit in its history.
Are you ready for a flashback? Okay, here we go...
Back in ancient times, royal people used to have their own logos, in the form of royal coats of arms. These were used to seal the written communications of these personalities in their kingdom.
Much later, the printing press began to serve as a means of promotion and was used by merchants to distribute their brand message in those publications. Now… do you know what the trademarks looked like on those printouts? Sorry to disappoint you, but... they looked like a simple name within a paragraph. Something not very attractive to prospects or customers.
So, they tried to make the trademark stand out from the rest of the text in that paragraph. To do this, they used what they had: **bold** characters, ***italics***, "quotation marks", etc. The brand stood out on the paragraph, but… it didn't look very corporate. After all, the paragraph was written in a serif font (with sticks at the ends, much like the ***Times New Roman*** font that we all know today).
Another solution was to change the “***type***”. But what is a ***type***? Let us remember that, at that time, there were no computers and a circulation of 1000 copies of a magazine, typing each one, was impossible. In printing presses, each letter was cast in a little lead box (if you've seen a typewriter, you might see a version of these little boxes at the tip of the lever that imprints the letters on the paper).
Until now, our paragraph would be printed in ***Times New Roman*** and our business name could appear in ***Arial***, ***Verdana*** or ***Roboto*** (so you can compare what I'm telling you). That is, we could switch between fonts (serif and sans serif). Thus, revealing these two large groups, which classify most modern letters (Serif and Sans serif. Sans, means "without" and Serif means "sticks, on the corner of the letter").
It seemed that everything was resolved. But, it wasn't like that. Disgruntled customers of these printers wanted their brand to look just like it did in real life. The printers responded, creating a single box, which occupied several characters in itself and allowed the brand to come out as they needed it. Thus, began the logo creation and printing service for the mass reproduction of advertising.
I'm pretty sure that there is a question spinning around in your head. And that is...
***Why have I heard a logo called: logotype, isologo, isotype, imagotype?***
Well... we will leave this for a ***second part*** of the series: “*I want to make my own logo*”. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a
Thank you very much for your reading. I hope you found it interesting and learned something new today. Please, take care! See you around!
(continue to part II) https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a
►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1
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