Social media marketing is the use of social mediaplatforms like Facebook, Twitter, YouTube, Instagram and websites to promote a product or service. Although the terms e-marketing and digital marketing are still very much alive in academia and social media marketing is becoming more popular for both practitioners, researchers and Business Owners. When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy. With these infos, you get a stats on how well your brand is going.
Usage of Twitter to promote Brands
Okay, first of all, you create a Twitter account and your number one priority is gaining an audience( any amount of your choice) so that when you post a product or service you render, a lot of persons get to see it and review it.
How is this done?
- simple step is to tag your tweets with whatever is trending at the moment or search for trends with high views or hashtags with high views and write them as text along with whatever you are advertising...
-Another way is to the normal follow for follow procedure in getting friends, but this can take a longer time to get audience
-Another way is to pay for sponsored ads, this is popular use by Business owners, with this procedure, you get to send your product as ads to many persons depending on the amount you pay.
-The last way is to pay Influencers on Twitter..
This influencers already have a very large audience, so all you need to do is to chat them up, discuss what you want with them and pay them an amount so they can advertise your Brand..
With this steps, you get to have a wider Audience for your Brand, hence enhancing Promotion.
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