Welcome back to a new episode of Cryptoworld, the article-based series about blockchain implementations in the current world 🌎
The first article written about this was quite generic and did include only a small theoretical example, this time I want to bring something real to show you how things are changing and how crypto will lead the way for a new approach to learning.
The beginning of changes
The crypto world is not exactly easy to approach from the learning point of view, often the theories are based on mathematical concepts that are not so common and people struggled in the past to keep up with all the new projects and their visions. The environment needed something that could make clear for the newcomers what they did and a way to capture their attention, without burning so many resources. A good marketing formula someone could say.
The first tipping point I noticed in this context was Earn.com, and its easy-to-understand business model. Instead of navigating on your own in the cryptocurrency space and learn random pieces of information written by "influencers" or bloggers, they offered crypto in exchange for you accepting new knowledge about that specific coin.
Doing so the website had an educational focus but was also solving the giant marketing issue because understanding more the way the cryptocurrency works is beneficial for the whole environment and will most likely invite you to invest at a certain point into the future. In the worst case, you'll be aware of what's going on and when things will reach big media you'll be more equipped to understand what they say. From the financial point of view is something that works when the crypto offered is building something meaningful in the environment and has good principles, without those two basics is not worth the shot.
Single projects could stop being worried about explaining blockchain (and cryptocurrencies concept, security, wallets, etc) every single time and they could send clear messages knowing that their users were going to be educated by Earn.com. With this approach, they were also distributing their coins to push their connection with the existing community, so a win-win situation.
Is it a surprise that the website has been acquired by Coinbase?
I don't think so. Coinbase had access to a lot of tokens and needed to educate people to get access to their pockets, absorbing Earn.com was part of the growth process as an organism. Now you can open a Coinbase account and get your first coins without moving money and it's just the beginning.
Do you know read.cash?
You should.
Airdrops are doing the same thing
Maybe the airdrops are not so clean and concise like the Coinbase Earn stories, with nice questions and images, but they have a very similar focus. You're rewarded for supporting the marketing of the coin/token because they ask for your info and to repost, tag or comment things, but at the same time is also forced learning. You'll visit their website, read a few words and if you're interested a page or two. This will in a way or the other push you to know that they exist, the business card is represented by the reward that will stay with you as long as you want.
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What's next?
Well, for sure the reward for video consumption will skyrocket, but don't expect a crazy amount of rewards for that. The "stories" approach works better and chunks the knowledge enough to be absorbed without overloading a person with information, while video tends to be longer and require more attention. But something will pop up, I guess an academy. I have some ideas that could lead to something but for now, I'm not going to expose myself too much.
I believe also that gaming will play a huge role in crypto adoption and also in diffusing the knowledge about how things work. From this point of view, I'm a huge fan of visual learning.
Thanks for the attention and the time taken to read this article 😇
Please feel free to comment with your opinions, thoughts and whatever comes up to your mind. If you need more info don't hesitate to reach me for additional info or just a good conversation about the topic.
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The exchanges I trust and appreciate are Binance , Bityard , Kucoin 🌟