Coca Cola’s SunTrust Bank Vault, Atlanta

It’s estimated that people drink 1.8 billion servings of Coke every single day, across a total of 200 countries worldwide. In 2011 Coca-Cola was ‘The World’s Most Valuable Brand’, but for such a high-profile brand, the famous recipe is still a trade secret which very few people throughout history have ever known.

After its initial creation in 1886, the formula was only shared with a small group of people by its inventor, John Stith Pemberton. It was only written down in 1919 by Asa Candler’s son, who sold the company and placed the secret formula in an unknown New York bank vault in 1919. Coca Cola transferred the document to Atlanta, where it now resides somewhere in the depths of the SunTrust Bank.