The Ingenious Marketing And Business Strategies Developed By Fortnite

Fortnite gaming is all the rage right now. The game from the company Epic, It came out just under a year ago and has come to dominate the video game industry. Fortnite is a frFortniteFortnite video game, which means that the majority of the game is available to play at no cost. There are many variations on the free business model, but for Fortnite, fuFortnitell game functionality is available to everyone. There is a map and a game mode that all people can play. While you don't need to pay money to play, you can buy costumes and masks for your character. These features aren't too intriguing on their own, but when combined with a pass called the Battle Pass, the package becomes a multi-million-dollar phenomenon.

BATTLE PASSThis is a $ 10 quarterly subscription that is tied to in-game “seasons”. Every three months, Fortnite receives a major update that includes map changes, different character skins, and a new battle pass. While everyone is still playing the same underlying game, the pass unlocks new challenges and a rewarding leveling system that adds a reason to keep playing Fortnite. On top of that, everyone's level resets at the start of a new season, so it's a chance to rank up to collect all the new items and experience points. It's surprising that this setup makes money, as there is no need to purchase anything yet to play the game in exactly the same way with everyone else. Everything you can buy is purely "aesthetic" in nature. Once players purchase the Battle Pass, they are more inclined to continue paying because the game loses some of its intrigues without the content of the pass being unlocked. Fortnite returns to a singular leveling system with no greater goal for the game other than to keep winning and just have fun. You can keep playing on the free level, but for many, the goal of the game is to unlock more content for your character. And what is the way to do it? Keep playing the game and keep buying the Battle Pass. Besides the joy of almost winning, there is not as much sense of accomplishment in the free tier. However, the paid tier is still fun because there is just more to do, even if all the added sense of accomplishment is bogus. But the irony is that all players continue to play the same base game, whether they pay or not. The progression is purely superficial. As our friends from Avatar Digital Marketing agency, experts in digital marketing strategies, this is the true genius

Because there is no visible ranking in the game, to show prestige, players can purchase skins or spend time leveling up their character models. This serves a dual purpose for the individual player and for the entire player base. For the gamer, upgrading your character visibly reinforces how they stack up against other players in the game. Because there is a time limit for each season, the earlier players have a new update, the better they are supposed to be in the game.

A successful business model:

Epic built a psychological goldmine on the core concept that reinforces itself and keeps people playing Fortnite addictively. But what is really the business model of this game?

As the game is free, the sum total of people who know the game is through word of mouth. These people can play but do not see an additional benefit. Epic needs to convert most of these people into paying customers to benefit from their investment. But how does he do it? They increase the value to the players as the players decide they want to spend more time in the game. People want to pay more as they play more. It is an amazing phenomenon.

In practice, Epic executed the strategy to offer all players a way to play the way they want. You do not have to buy the Battle Pass. If you only want skins, you can pay for them individually. However, the rarest can cost more than $ 20 and only a few are available per day, increasing attractiveness and impulsiveness. Investing in a Battle Pass just feels like the best option (or so you are led to believe).

Purchasing the Battle Pass unlocks a completely new experience, reserved for those in the "elite" class who are truly interested in the game. While you can play without a battle pass alongside your friends, hearing their rank and going for challenges can make you feel left out. For Epic, this desire to be “part of the club” is reinforced by the fact that Fortnite is the most popular game to watch on Twitch, and when people aren't playing Fortnite, they are seeing their favorite streamers wearing literally every new skin on the game. From a marketing perspective, Fortnite generates so much value that the free advertising of watching footage of the game is even a multi-million dollar venture.

Gamer Psychology

Everyone is playing Fortnite because the core of the game is fantastic and Battle Pass is ingenious. The game is fun and people want to keep playing, but on its own, the game becomes repetitive over time. Epic developed a solution. Pay $ 10 to have fun, play more, get hooked, and pay more in the future. Once purchased, players are invested in their progress and will continue to pay to maintain their status. Also, going back to the free tier is boring, so why do that? The intrigue of the game is built into the business model. With all of that said, I still can't get over the fact that there are two versions of Fortnite. One you pay for and one free. The one who buys feels more fun and attractive because he has a sense of purpose in addition to trying to win games. But once you jump in and start playing, there is no underlying difference between free and paid play.