Everything starts with the desire to win more clients. Goals must be set to achieve these desires. Although tons have been written about proper goal setting approaches, anyone is liable to set their goals wrongly.
Usually, we would be asked to set our marketing goals realistically. We could be setting realistic goals in the wrong direction. For some time, I was setting marketing goals with a focus on how many people I can reach out to each week. I was sending hand-crafted notes to potential customers. I could guess those evidence of creative, hard work is resting in trash cans.
Two months after, I attempted a new approach. Instead of setting goals to reach a certain number of audience, I started setting goals to convert a certain number of clients. Although the number was far smaller than I had on the audience-reaching goal, it brought cash-flow than the former. Cash-flow is economic oxygen.
How to approach goal-setting in this manner is not rocket science. It entails only a few key considerations.
1. Define Your Ideal Clients.
2. Override Action-oriented Goals With Result-oriented Ones
3. Locate Your Probable Clients.