The need for clarity in Business

Clarity is the best gift and compass you could have when running a business. Most business leaders assume their strategy is clear. But in reality, they are operating with a strategy that has not been clearly thought through—and this leads to confusion, unnecessary drama, and waste.

But when you have the clarity, you can move with confidence and intention.

Focusing on too many things can hurt your brand. And when you’re not clear about what brand or business is about, people get confused.

Clarity is a behavioral platform that enables people to take action by delivering company information and communications in a way that people can understand and act on. Leaders use Clarity to share information with their teams, connecting strategy and goals to daily work, driving results from the top of the business to the front lines.

How does clarity works?

Before I explain what this entail, there are three common aspects of business clarity:

Strategic Clarity

Clarity of self

Clarity of Communications.

But I’ll only be discussing about STRATEGIC CLARITY

Strategic clarity frames the direction of your business and how it will operate efficiently to hit its mark. With a healthy operating foundation, decisions will be made each day that continually reinforce your business purpose. And that results in better performance, more growth and higher profits

Why is this important in your business?

Knowing where your business is headed and how you’re going to get there helps:

1 Achieving the goal and strategy as it is known and articulated

2 Helps to clarify progress against previous performance and competitors.

3 Avoid distraction or shiny object syndrome

4 Makes you process repeatable or reviewable if you need to set up again

5 Gives opportunities to celebrate success, removing resentment of a constant unappreciated slog.

6 Focusses resources, time, money and energy.

What business often forgets their strategic clarity

Setting strategic direction for your business is about “where” and “how” you are going to get there, but often we forget the most important piece of the puzzle. Simon Sinek tells us to Start with Why. Look at why you started your business - What was it about the industry at the time that inspired you to create a new company? What did you see in your competitors or industry that drove you to improve upon it? The answer to these questions is where our smart strategy starts.

As a leader, it’s your job to break down silos and bring people together so they understand how their work connects to the bigger picture and supports overall company goals. So if you want your team to stay motivated day after day, year after.