Branding your business

A lot of business owners/ startup founders make terrible mistakes when building their personal and company brand. But I’m here to share some insights on how to better build a successful brand.

Branding is an essential component of business longevity. By definition, it is the set of activities carried out to build a brand.

Building a personal brand is an essential part of marketing you and your business needs.

It does not only helps you to be recognized in your field, but it also helps humanize your organization by allowing people to get to know the founders (or leader) and start to feel more connected to you and believe in you and your products or services.

When done correctly, building a personal brand can have a positive impact on how much people like and trust your company.

When building your corporate brand, Your personal brand will help you gain recognition.

In our world today, branding goes a long way to determine how customers feel about your business. Businesses that have strong branding in place have more loyal customers than those that don’t take their branding seriously.

The best advice that can be given to any startup or business owner is –Build a brand not just a business

That is how to gain trust from your prospects and grow massively.

How to build a brand??

A brand is more than just a logo, it’s your identity.

Your brand is your reputation!

In today’s market, a successful brand has to be consistent in communication and experience, across many applications:

1️⃣ Environment (storefront or office)

2️⃣ Print collateral, signage, packaging

3️⃣ Website & online advertising

4️⃣ Content publishing

5️⃣ Sales & customer service

6️⃣ Internal (with employees)

Now, brand building being simple? The truth is: branding doesn’t happen overnight…or even in a few months.

Building a brand is a process and requires a strategy. However, the ongoing effort will result in establishing long-term relationships with your customers.

This can lead to a steady increase in leads and sales, word-of-mouth referrals,and advocacy for your products or services.