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Is it true that good sales letters are like good salespeople?
To begin with, you can compare them to newspaper advertisements that are put up for sales. The quality that a company is looking for in a sales letter is the same as a salesperson, you should find it for yourself.
Is he a self-starter? - Amount in direction is slightly need with the best salesperson. They are self-inspired, it must be similar to your sales letter that works on its own. Your sales letter must give each benefit, features, selling a promise, and can guarantee that you can close the deal if you want your prospects to buy based on your letter.
Does he have prior experience? - The letter you are about to mail should be tested to make certain on your list, your offer, your imagination, and your timing is the best they can be. The best salesperson finds out their blunders and so your letter should be.
Does he work well under pressure? - Your prospect is usually engaged and unfocused, your letter will arrive like a disruption probably. You should make sure that your letter works hard to grasp the concentration of your probable buyer and make your sales at the pitch.
Does he have excellent communication skills? - Just make sure your sales letter is clear and user-friendly, it should speak on the general language of people.
Is he energetic? - Your sales letter must have clear vivacity to your prospects if the content of your letter is very lousy they will probably junk your letter. Nobody likes to have a transaction with a lousy person, so should your letter.
Does he have proven organization skills? - A sales letter should be organized and in a good manner.
Is he a team player? - Sometimes your sales letter cannot work on its own. If your letter is intended to make a lead instead of making transactions, for example, the other groups like print ads, telemarketing, hoarding and so on that will probably work at the arrival of the required target. You need to make sure that the sales letter pitch is on par with the other marketing tools.
Does, he has excellent customer service skills? - Sales letters are one-way conversations and that is true, but you can compose your letter like a two-way talk. The more that your letter evokes a warm, human, and real tone, the better.
Only serious candidates should apply - Make a letter only when you are serious and will comply with all the promises you have given.
Like a good salesperson, a good sales letter should always ask close-ended questions, since it permits you to get a specific answer and move toward concluding the sales. Close-ended questions begin with verbs, such as “Are,” “Wil,l” “Is,” “Have,” “Did,” and “Won't”. It is all answerable by “Yes” or “No”. You can employ these techniques when you want to start tapering the conversation and getting a precise answer that will lead to close the deal.
You can also ask more specific questions like “Do you realize that you have a problem?” or “Will you make this decision in a fortnight?,” “Do you like products or services?” “Would you like to begin this right away?” “Are you happy with your existing supplier?”, such questions will force the prospect to make decisions.
You must always ask close-ended questions with an affectionate, friendly, inquisitive tone of voice. Always have good manners and be kind, never use force exploitation, because it never works. On the contrary, it is against you and you will lose your credibility.