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here's how apple hints you into buying their steeply-priced merchandise.
permit's move back in time for a moment while the ipad was first launched.
steve jobs advised people in the presentation that the ipad is priced at $999— but then he changed the charge to $499.
when the crowd heard the brand new rate of just $499, they went loopy.
that is called the ”anchoring effect.” it's far a psychological trick that nearly constantly works.