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The Coca-Cola Company, Impacting Filipinos during hard times
In 1927, San Miguel Corporation (then known as the original San Miguel Brewery, Inc.) became the first international bottler of Coca-Cola. In 1981, San Miguel spun off its soft drink businesses to a new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI). The company was established as a joint-venture between San Miguel Corporation (70%) and The Coca-Cola Company (30%).
Coca-Cola Amatil (1997)
In April 1997, CCBPI was merged into the Australia-based Coca-Cola Amatil Limited (CCA). In effect, San Miguel exchanged its 70% interest in a Philippine-only operation (CCBPI) for a 25% stake in CCA, which had operations in 17 countries—both in the Asia-Pacific region and in Eastern Europe. Shortly after, CCA demerged the Eastern European operations into a UK-based firm called Coca-Cola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to 22%). Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the new UK entity in mid-1998.
Reacquisition by San Miguel and The Coca-Cola Company (2001)
In July 2001, San Miguel joined forces with The Coca-Cola Company (TCCC) to reacquire CCBPI, with San Miguel taking a 65% stake and TCCC the remaining 35%. As part of the deal, San Miguel sold its CCA shares back to CCA. Later in 2001, San Miguel sold its bottled water (Viva! and Wilkins) and juice businesses (Eight O’ Clock), amalgamated under Philippine Beverage Partners, Inc., to CCBPI.
In February 2002, San Miguel completed the acquisition of an 83% stake in rival Cosmos Bottling Corporation in a P 15 billion ($282 million) deal, completed through CCBPI. Cosmos specialized in low-priced soft drinks and held the number two position in the Philippine market. The combination of Coca-Cola Bottlers Philippines and Cosmos Bottling Corporation gave the San Miguel group control of more than 90% of the Philippine soft-drink market.
The Coca-Cola Company (2007)
In February 2007, The Coca-Cola Company (TCCC) purchased San Miguel’s 65% shareholding in CCBPI and subsidiaries for $590 million acquiring the full ownership. In September 2010, TCCC announced its plan to invest US$1 billion in its business in the Philippines over the next five years. Part of this investment is the completion of its newest and technologically advanced Mega Plant in Misamis Oriental in January 2012.
Coca-Cola FEMSA (2013-2018)
On December 14, 2012, TCCC signed a definitive agreement to sell its 51% stake in CCBPI to Mexico-based Coca-Cola FEMSA, S.A. de C.V., the world's second largest bottler of Coca-Cola, with operations across Central and South America. The all-cash transaction became effective January 25, 2013. The deal price represented a $1,350 million valuation of CCBPI. Coca-Cola FEMSA will have an option to acquire the remaining 49% of CCBPI at any time during the next 7 years and will have a put option to sell its ownership back to TCCC any time during year six.
On August 17, 2018, The Coca-Cola Company announced that its Bottling Investments Group (BIG) agreed to acquire the 51% stake in the company held by Coca-Cola FEMSA, S.A. de C.V.
Coca-Cola Beverages Philippines (2018-present)
In December 2018, BIG completed its acquisition of Coca-Cola FEMSA Philippines’ bottling operations. The company was then renamed Coca-Cola Beverages Philippines, Inc. as a reflection of its ambition to build a total beverages company.
For 108 years, Coca-Cola Philippines has continuously refreshed the world and made a difference
[Editor’s note: The beverage company continues to support Filipinos through every crisis and disaster. Below is their press release.]
Putting people first has always been the long-standing commitment of Coca-Cola in the Philippines for 108 years. From keeping the health and safety of its employees top priority, helping small and medium retail partners restart, supporting waste collectors sustain their livelihood, and providing water access for better health to water-poor communities, the Company has always stood strong together with the Filipino people through every crisis and disaster.
A legacy of reaching out and touching lives
Following the onslaught and devastation brought by Typhoon Yolanda in 2013, Coca-Cola provided 130,000 cases of potable water. It immediately worked toward the opening of the Tacloban plant, which allowed for access to water for daily use. In the wake of the Marawi siege of 2017, hydration was swiftly made available to both soldiers and displaced families. Coca-Cola was also there during the Mindanao earthquake of 2019, which saw the deployment of a water filtration system, as well as during the recent Taal eruption this 2020.
To help survivors get back on their feet, Coca-Cola went beyond providing beverages, by also making available a business and gender sensitivity training called 5by20 Sari-Sari Store Training and Access to Resources (STAR) program. This program was implemented for women in Tacloban and Marawi. Meanwhile, during the Mindanao earthquake, Coca-Cola, through the Coca-Cola Foundation, extended a $500,000 grant to aid in the recovery of about 10,000 displaced individuals with temporary shelters, non-food supplements, and other necessities.
With the COVID-19 pandemic, thousands of liters of beverages, along with other crucial necessities such as food and personal protective equipment (PPEs), have been made available to those at the frontlines, people in vulnerable communities, and everyone else at home and in quarantine. The Company is also working on initiatives to help partners restart in these challenging times.
“At a tough time like this, we know the value that Coca-Cola products bring to Filipinos,” says Winn Everhart, Coca-Cola Philippines General Manager. “It’s an honour for us to help ease the unprecedented trials everyone is going through, and we hope that in our small ways, we are making a positive difference.”
Protecting employees, supporting our distributors, customers, and communities
The company, with its 10,000 direct employees in 19 plants and over 70 distribution centres, immediately instituted additional stringent protocols and systems to take care and prioritize the safety and total well-being of employees—fleet drivers, plant workers, delivery personnel, and all other associates involved in operations. Coca-Cola also mobilized its available resources and workforce to provide support for frontliners and vulnerable communities and guaranteed the consistent supply of its products in retail outlets.
“Global health and safety protocols have always been in place in our facilities, and they inform every step of our procedures. With the institution of the community quarantine— where Coca-Cola was considered as belonging to the essential manufacturing sector— our sites rigorously followed the regulations set by the Department of Trade and Industry (DTI), the Department of Health (DOH), and the Department of Labor and Employment (DOLE). We are also making sure that our employees are well cared for, and that they can continue providing for their families,” says Gareth McGeown, CEO of Coca-Cola Beverages Philippines, Inc.
Some of the additional measures imposed in sites nationwide include the use of thermal scanning upon entry in all Coca-Cola locations, the provision of PPEs to personnel, the installation of foot and truck baths in compliance with stricter ingress and egress procedures, and point-to-point shuttles. Further to this, adjusted work arrangements have also been implemented; comprehensive health support through HMO coverage in the unfortunate case that an employee is diagnosed with COVID-19; mental and psychological health support, when needed. The advanced disbursement of 13th-month pay among other incentives and benefits have also been enacted.
“We will do our best to continuously care for our people and serve communities—leveraging on our resources and our huge nationwide footprint; we will make sure that we will get to those who need our support. We will also continue to serve and support our customers and partners, especially small and medium enterprises like sari-sari stores, to help preserve their livelihood amidst the pandemic. Our people, our very own frontline heroes, make this possible. They are the strength of this Company,” McGeown added.
Helping Filipino heroes and communities in need
With all these efforts, the company—working alongside key partners TOWNS Foundation, UP Medical Foundation, the Philippine Disaster Resilience Foundation, Caritas Manila, McDonald’s Kindness Kitchen, Rise Against Hunger-PH, Philippines Business for Social Progress, and Jollibee Foundation—has been continuously providing beverages, food packs, and PPEs to cater to the needs of frontliners and vulnerable communities.
REFRESHMENT DISTRIBUTION. To date, almost 500,000 liters of beverages have been provided to frontliners and vulnerable communities.
To date, nearly 500,000 liters of beverages have been provided to 125 public and private hospitals, 99 local government units, 53 national government agencies, and 50 non-government organizations and foundations. Frontliners in 305 medical institutions have been provided with PPEs, and 33,000 families have been supplied with food packs.
“For more than 100 years, Coca-Cola has been committed to making a positive impact in the lives of the millions of Filipinos we serve. We believe that we are only as strong and as sustainable as the communities we serve; and thus, will continue to do the same, as a part of the Filipino community, in the next hundred more,” said Everhart. – Rappler.com
About Coca-Cola in the Philippines
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 108 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering 19 brands in its beverage portfolio and employing over 10,000 Filipinos in over 19 manufacturing facilities and more than 70 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to #GOBEYONDGOOD as a business by continuously supporting water replenishment programs in over 180 communities, empowering over 200,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative