How To Make An Online Store That Really Sells

With the existence of platforms like Shopify, Wix, and BigCommerce, putting up an online store has never been easier. Add it up with the increasing number of vlogs and web articles that discuss the matter, almost anyone with the right amount of capital can become an online merchant in just a few clicks.

Building a store in Cyberspace is now very easy, but owning an online store that really sells? That’s another story… one’s that’s in fact, a hard objective to attain.

According to an article in etailinsights.com, there are around 7.1 million web retailers all over the world today, which indicates that the number of online store owners is very close to that figure.

If online stores are that plentiful on the Internet, what guarantee can you have that the products you sell online will gain attention?

Here are a few points that might really help you in becoming a successful web entrepreneur:

Present your store as a publication

Many real-world businesses publish a magazine or article journal about themselves on a regular basis. Some do it monthly, while others do it annually. Publishing reading materials is one of the most effective, proven strategies in existence. If many businessmen attain high levels of success with this method, then you should highly consider doing it too.

Yes, making a magazine or newsletter about your business is a costly undertaking. But you have a cheaper alternative that can fulfill a more desirable outcome – making a website or blog about your business.

Indeed, it’s hard to convince people to go to a bookstore and grab a copy of your publication, but it’s a lot easier to offer them a link to a readable material that speaks about your business on their social media accounts and emails.

By so doing, it’s like you’re asking them to bring along your digital magazine along with their cellphones and tablets since they carry such devices wherever they go. They may read it in their cars, in their offices, and virtually, wherever they are.

If your clients can read or see some interesting information on your website, you can then unleash your innate selling techniques so you can persuade them into buying your products.

Provide interesting content

If you agree that publishing about your business is an effective strategy, then you have to agree as well that mere content is not enough, you have to provide information that can poke into your clients’ interests.

You may say this, “Why can’t I just put eye-catching layout and menus in my online store pages? I’ll just put an awesome theme for my products, put the corresponding prices and a buy button and that’s it! Good idea, right?”

Bad idea. A gazillion of online store owners are doing exactly that, and it’s exactly the reason why most of them fail and go bankrupt before they even know it.

What kind of content? What can you put on your website that can drive people into browsing through your store and buy your products? These next elements might be the answer.

Emphasize the importance of your product

Why should the customers buy your merchandise? What can your products do to make their lives better? How can it solve their most difficult problems? These are the questions that your store has to answer. If you can present your items in a manner that provides quick and easy solutions to these questions, your potential customers will have lesser second thoughts on buying whatever it is that you sell.

Another vital element you have to put in the “price vs. quality” aspect of your items. Of course, buyers always look for the durability and longevity of a product, but there are also those who opt to look only for affordability. Even if a product is not as durable as the top-class ones, clients will still be interested as long as its usability is just worth it for a small price.

If you have items that are not known for their quality, you can just emphasize the product’s worth relative to its low price. You can still convince your buyers to make the purchase in this manner.

Include product trivia

On some occasions, some customers will just frown upon your products and curve their lips in an undesirable manner as they browse through your products. To diminish this likelihood, embed something that can make them delve into your items in a deeper way. What is it that you can embed? Trivia. Yes, mind-boggling, nerve-wracking, head-turning trivia!

Okay, trivia doesn’t have to be mind-boggling at all times, although if you can make it as such, why not?

For instance, if you are selling clothes or any wearable item, you may consider putting information as to where that kind of dress originated from, who are the famous celebrities who are known to always wear it, or what famous company also sell that clothing style. This can surely ignite your clients’ interests.

Employ easy, yet smart navigation on your store

Whenever you go to a mall or any grocery, I’m sure you wonder why some products are not placed the way you expect them to be. Oftentimes, you get frustrated as to why certain food products are not placed on other food items that you think should be situated next to a certain consumable category.

Why do stores do that? Because they are employing a marketing strategy that can make you buy more than what your shopping list indicates. There is a special kind of science behind this, so stop complaining about your frustration or disappointment.

Okay, you may complain. It’s your right. It has to be one of your privileges as a customer, right?

Thankfully for online shoppers, they don’t have to walk through long aisles just to find the products that they want to buy. All they need to execute are some clicks and scrolls.

As an online store owner, you have to exploit this fact. You have to wisely and smartly lay-out the pictures of your products in such a manner that your site visitors will subconsciously view your other products as well. The more products they will browse through, the better.

This requires greater time for more research and conceptualizing. But since making the most out of your product sales is your objective, then you should not think too much of how tiring such a process would be.

Market your store on social media

Lastly, to make your online store highly marketable, clients have to know that your store exists. We have search engines to lead them in the direction of your store. Sadly though, getting your site indexed by Google or Yahoo so it may appear on the first list of search results is very difficult especially if your website is very new.

The solution to this is to utilize social media marketing. You can build a Facebook or LinkedIn page for your business and tell your friends and followers about your online store’s presence. By giving links to your latest article posts from your website or blog, people from your social network will be automatically notified thereby, boosting your sales.

Since people stay longer on Facebook pages longer than they do on search engines, you can surely connect to potential clients on a deeper and more personal level.

Maybe you’re expecting for a discussion about clear, step-by-step details on how to build your online store as you clicked on the link of this article. If you were, let me apologize for failing to meet your expectations. I opted to write a motivational post instead, one that I think can greatly encourage you on how to be truly successful as an online entrepreneur.

Wishing you all the luck in our online-selling endeavors!