By emphasizing the glitter and glamour of what the victims might get, get-rich-quick scammers will not get into the specifics of how to actually get the massive amount of earnings. They will tell you that if you will pay for the self-help guides, you will be given step-by-step guides on how to get really rich.
But once you do, and once the learning process actually starts, all you will be presented with are typical “businessy” tips and statements that you can easily find anywhere. They will make you think that the money-making tips they’re offering are something that you only need to do 2 hours a week while making great amounts of income as you do so.
Failing to showcase it otherwise would give the idea that the methods they have are very hard to accomplish, which would make people turn away easily.
Utilizing the power of exaggeration
Oftentimes, internet gurus will display huge numbers that show off how well they’re doing with their business ventures. For instance, they will put the caption, “This website has over 1 million views!” Since that is actually a huge number, anyone can get easily convinced.
However, the more accurate way of telling about their 1 million viewership would be, “Within its 10- year lifespan, this website has garnered 1 million views, which is equivalent to 90 visitors each day.” But of course, they would not state it that way since it’s not really an impressive figure.
Another impressive number presentation would be this, “This product has generated a 7-figure sales revenue!” In actuality, however, it would be like this, “After selling this product for 3 years, sales were summed up to $1 million.” That would seem impressive enough already.
That sales figure just might be true. But what we wouldn’t realize is that out of that 7-figure sales result, there are other costs that must be covered by it including marketing expenses, production costs, employee salaries, and other fees that must be deducted from it.
In fairness to them, it just might be true that they were able to achieve those numbers. For instance, they might give this claim, “This course will make you earn $500 a day!” To reinforce that statement, they might show you some screenshots or real paper documents that can support that claim.
But the illusion given by it is that you can make 500 bucks a day, straight for an entire month, or set of months. But in reality, however, those 500 bucks they made are just the peak of their earnings in which they got really lucky for a few days. If you get to try the methods they gave you, you might actually find out that you can also get 500 bucks, but it happens only on very rare occasions.
So technically speaking, the actual amount that the scammer actually made was much lower compared to the gross income that his company made. But explaining the actual list of profit and expenses is boring to look into and not mention, not too attractive. In order to make it more appealing, they would exaggerate it so it would appear very irresistible for people – the potential victims.
Selling aggressively without giving real value
Scammers will do their very best to get people’s money in the quickest way possible so the ill-effect of what they will be doing is giving services that are actually mediocre and sub-standard compared to the actual, legit companies are offering.
They won’t give you real, helpful tips. They won’t give you real case studies, and vital examples. They will just keep the motivational false hopes flowing while funneling your money straight into their pockets. The end goal is that, once they’re able to take your money, it doesn’t matter how they tell you to make money on their own.
As long as they’ve already given you their generic ebooks, podcasts, and videos, they’ve already done their part. And the moment that you’ve realized you’re not making actual income with the tips they’re giving you, they will make you feel like it’s your fault.
Most lazy, desperate people will really dig for those products and tools that can help them solve their problems in a flash. And because of that kind of mindset, people are easily victimized. Knowing that full well, fake gurus will aggressively sell you anything, and you will most likely buy them too since you are on your way towards great financial achievement as what you’re already made to believe.
There are legit companies that are really emphasizing the need to have good relations with customers, and those who believe that quality service should be given every time. Those companies are the real deal. They are the kind who's willing to play the long game.
But scammers don’t have the time for that. They wouldn’t think that staying on good terms with the customer is worth it. They don’t care about the well-being of the aspirants, and they don’t care if they’d burn bridges or ships just to achieve that end.
When they deal with you on your email and social media accounts, they will lie to you, spam you, play with your emotional buttons. They will make you feel like you’re mission out on a lot of things if you don’t buy their products or services. They will do their best to exploit the concept of FOMO, Fear Of Missing Out.
Getting away quickly
Statistically speaking, 50% of the people that engage in a conversation with fake gurus will eventually detect that they’re being scammed. So what happens to the other 50%? Those people will be either too tired to fight for their money to be refunded, or they will eventually think that the whole thing was their fault.
To add more difficulties to the situation, the scammers would have run away already. The people they’ve dealt with will never buy from them again, but then, they have served their purpose already. They’ve already got their money, it would be time for them to look for other victims.
