How beautiful the perfect diary eyeshadow palette is!

Perfect diary is one of the most popular brands in little red book. The official account of the brand has more than 1.3 million fans, and more than 80000 posts were obtained by searching the perfect diary.
Perfect Diary brand is a popular domestic cosmetics brand in recent two years, which deserves attention. The rise of Chinese beauty brands among young Chinese consumers is a typical example. Particularly is perfect diary eyeshadow palette.
The light shadow Galaxy nine color eye shadow disc of the perfect diary eyeshadow palette was launched in July, 2018. On November 11 of that year, this popular perfect diary eyeshadow palette became the top seller of tmall eye shadow.

Unlike many Chinese cosmetics brands, the main sales platform of perfect diary is xiaohongshu, followed by tmall and Taobao.
Creating a community to build brand advocacy
Due to the growing maturity of consumers, the rise of nationalism and the improvement of domestic products, China is experiencing the process of upgrading from natural consumers to local brands. Therefore, global beauty brands can no longer ignore this phenomenon, nor can they expect to maintain their leading position just because they have long existed in the country or are in a leading position in the western market.