Simply having a great business idea doesn’t guarantee that you’ll soon be running a successful startup. You’ll need funding, a solid business plan and lots of luck. But, every once in a while, lightning strikes and a good business idea turns into a wildly popular startup. It could happen for you, too.
So what’s the secret formula for turning your business idea into the next Uber or Airbnb? CO— has some exclusive advice from some of the country’s most innovative companies — all of whom were once small startups themselves.
Part of that success is from Airbnb’s willingness to try new things. In August 2018, for example, the company unveiled Airbnb for Work, the new name for the Airbnb for Business unit created five years ago. The rebrand reflects a new strategy to attract not only those who travel for business, but all working professionals.