As we all know that a business is nothing without its customers and especially an eCommerce business. According to the Ecommerce Website Design Company, keeping your customers happy must be your first priority. Delighting your customers overlaps with all areas in a business, not just customer service. Do you know customer satisfaction is quite different from customer delight? Let us see how:
Customer Satisfaction vs Customer Delight
Customer satisfaction means meeting your customer needs and on the other hand, customer delight is going above and beyond to increase the customer's satisfaction to create a positive experience when people visit your online store. Customer delight is like the cherry on the top as it increases the sense of loyalty in customer's minds and allows you to win customer retention. As mentioned above, one of the best ways to offer customer satisfaction is to remove as many obstacles for your customers. So, let us see why delighting customers is important in the eCommerce business from the e-commerce website development company in India.
Delighting Customers Reduces Customers Churn
Customer Churn is a term which was invented in the tech industry recently which means to customers who cancel their financial commitment to your business or besides sever ties with your brand. Understand one thing: if your customers are dissatisfied with your product or service then it is less likely they will renew their contract or will repeat business with you. If you have high churn rates then it can cause lead acquisition costs to exceed a customer's lifetime value. It means customers are actually costing you money rather than contributing to your eCommerce business. That is why the Ecommerce Website Design Company believes that delighting customers is better and much needed at the moment.
Delighting your Customers Increases Lifetime Value
As per the top Ecommerce Website Design Company, churn and lifetime value has an inverse correlation. So, whenever churn goes down, the lifetime value of a customer goes up and vice versa. If you are able to have stellar customer experiences with your product, services, or support staff you will repeat business and renewed contracts. As an eCommerce business when the average lifetime value of a customer exceeds your customer acquisition costs, your business will see continued growth and earn profits.
Delighting Customers Promotes Loyalty
Do you know what is the best marketing for a business? Nothing holds more weight than a word-of-mouth recommendation from a trusted friend. Even the most advanced marketing campaign can't offer the most positive experience rather than mouth marketing from your existing customer. That is one of the reasons why loyalty and advocacy programs have seen significant growth over the last few years. Now brands have recognized that their most valuable marketing tool is their existing customers.
This is why delighting your customers is so important in the eCommerce business. If you believe that other strategies can benefit your business then we suggest you consult an ecommerce website development company in India for better results.