Landing pages are referred to as touch-points when we’re talking about an inbound marketing campaign. And if you’re not using this tactic, you should start to follow this rule: Use the right landing page for your offer. Put simply, this means communicating what your offer is with one call-to-action that leads to a high-quality landing page that has all of the information that would be important for your audience at that particular stage. What kind of information am I talking about? For example, let’s say you’re a marketing consultant who specializes in local businesses.
A landing page is a web page where traffic comes from a specific source, usually an ad. So if your target audience is interested in information regarding a certain product or service, it’s better to create a landing page rather than just an ordinary sales page on your website. A landing page is supposed to convert visitors into leads, and eventually into customers. It’s not just about this though – you can also collect additional data about these people (their contact info, their first name, and surname, etc) which you can use to boost your marketing strategy. However, before you even try to work out a conversion strategy for your landing page, the most important thing that you need to do is take the time to carefully choose the right landing page builder.
You may have heard that you should test all of your designs, but what do you test and how? The truth is that if you are going to spend the time creating a design, you should test it before rolling it outlive. You have put so much time into design work, do not miss out on this great opportunity to see whether or not your design will meet your conversion goals.
Content is king, but it can be the king of your conversion struggles if you don’t use the right landing page builder. Your website needs to have a perfect balance between your brilliant content and landing pages that convert browsers into customers. If you want to create a great end-to-end customer experience, you need to learn and master A/B testing. As a marketer or entrepreneur, there is nothing better than being able to know which version of your page produces more results.