Ampleforth unlike other stable coins, has an inelastic supply and so the total supply rises and drops according to the price of the dollar.
With Ampleforth, when you buy $100 worth of AMPL and the price drops, the algorithm prints out more Ampleforth so your share of the total supply increase. So if you buy 100 AMPL at 1$ and it drops to 0.50$, you automatically get more AMPL in your wallet so now you have 200 AMPL which is still worth 100$.
AMPL makes sure you always have the same % of the total supply whenever they print more or when they burn tokens
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With fears rising about USDT and other stable coins not being backed completely by the dollar, a new kind of stable coin has emerged to solve this problem.
It's a new kind of way to hold value and a lot of users are flocking towards it. You can also earn more AMPL by providing liquidity on Uniswap AMPL/ETH and stake your AMPL for more rewards.
This seems to be a way better option than USDT, USDC, TUSD, and other stable coins that are centralized and can be manipulated.
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Ampleforth could advertize its project successfully. Thanks to its algorithm, it's highly unique. DAI and AMPL are my favorite stablecoins for now :)