Tennis Players Have the Potential to Earn a Lot of Money in Various Ways
Earn from Sponsorships
Men’s tennis sponsors
Player Clothes Shoes Racket Watch Other Novak Djokovic Lacoste Asics Head Seiko Jacob’s Creek, ANZ, Ultimate Software Rafael Nadal Nike Nike Babolat Richard Mille Kia Motors, Banco Santander, Telefonica, Tommy Hilfiger, Mueller Sports Medicine Dominic Thiem Adidas Adidas Babolat Rolex Red Bull, Bank Austria, Duravit Roger Federer Uniqlo On Wilson Rolex Mercedes Benz, Credit Suisse, Jura Elektroapparate, Moët & Chandon, Barilla, Lindt, NetJets, Sunrise, Rimowa Daniil Medvedev Lacoste Nike Tecnifibre Bovet BMW, Tinkoff Stefanos Tsitsipas Adidas Adidas Wilson Rolex Alexander Zverev Adidas Adidas Head Richard Mille Peugeot, Z Zegna Matteo Berrettini Lotto Sports Head Capri Watch Peugeot, Colavita Gael Monfils Asics Asics Wilson Rokit, eToro, Maui Jim Roberto Bautista Lacoste Mizuno Wilson Turismo de Castellon, Forward FWU Life Insurance David Goffin Asics Asics Wilson Piaget Mercedes Benz, AA Drinks, Setteo Andrey Rublev Nike Nike Wilson Fabio Fognini Armani Asics Babolat Emporio Armani Denis Shapovalov Nike Nike Yonex Tag Heuer BioSteel Diego Schwartzman Fila Fila Head Voltaren Gel, Peugeot Karen Khachanov Nike Nike Head Rolex Mercedes Benz Stan Wawrinka Yonex Yonex Yonex Audemars Piguet Rokit, FROMM Packing Systems Pablo Carreno Joma Sports "" Wilson Bovet Milos Raonic New Balance "" Wilson Rolex Aviva, Jaguar Felix Auger-Aliassime Nike Babolat
More recently the WTA has joined the ATP in obtaining major level endorsements and large corporate sponsorships amounting to millions and tens of millions in earnings for players and agencies who find these lucrative deals for the players.
Women’s tennis sponsors
Player Clothes Shoes Racket Watch Other Ashleigh Barty Fila Fila Head Rado Vegemite, Kayo Sports Simona Halep Nike Nike Wilson Hublot Mercedes-Benz Naomi Osaka Nike Nike Yonex Citizen Nissan, Shiseido Karolína Plíšková Fila Fila Babolat Hublot Sofia Kenin Fila Fila Babolat Elina Svitolina Nike Nike Wilson Bianca Andreescu Nike Nike Head Rolex BMW Kiki Bertens Fila Fila Wilson Peugeot Serena Williams Nike Nike Wilson AP Aston Martin, Gatorade, Pepsi, IBM Belinda Bencic Nike Nike Yonex Petra Kvitová Nike Nike Wilson TAG Heuer Aryna Sabalenka Nike Nike Wilson Johanna Konta Ellesse Asics Babolat Breitling Jaguar Victoria Azarenka Nike Nike Citizen Madison Keys Nike Nike Wilson Petra Martić Asics Wilson Garbiñe Muguruza Adidas Adidas Babolat Rolex Evian Elena Rybakina Adidas Adidas Yonex Markéta Vondroušová Nike Nike Yonex Elise Mertens Lotto Lotto Head The world of sports sponsorships is a multi-million dollar business.
Clearly sponsorships are a main part of tennis players incomes. If you're a fan of anyone one the WTA or ATP tour you probably know every one of their sponsors from viewing posts on their social media and reading about the various events they attend etc. If your favorite tennis star has a sponsorship from a particular automotive manufacturer then you might see them pull up to events in that car. If they have a watch sponsorship you might see them put the watch on after they finish their match before they do their interviews. There are various deals that sponsors set up with athletes to get brand exposure in exchange for marketing dollars that are diverted into tennis agencies and paid out to tennis athletes.
A tennis player who wants to play at the professional level needs:
a physio / possibly multiple physios
trainers / possibly multiple trainers
hitting partners / sometimes other pros
managers / sports agents / talent agents
social media managers / content managers
Often times a player will use the same agency to handle all of their needs as an athlete and for marketing their brand. Players who reach the upper echelon of tennis earnings often start their own agencies or self manage with the help of a manager.