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Similar:
object
thing
item
unit
artefact
piece of merchandise
commodity
product
device
gadget
contrivance
instrument
utensil
tool
implement
whatsit
what-d'you-call-it
what's-its-name
whatchamacallit
thingummy
thingy
thingamabob
thingamajig
oojamaflip
oojah
gizmo
gubbins
doodah
doobry
doodad
doohickey
doojigger
dingus
thingo
2.
a piece of writing included with others in a newspaper, magazine, or other publication.
"an article about middle-aged executives