Who Is The Best Influencer Marketing Agency?

Businesses of all shapes and sizes are turning to influencer marketing to fulfil their marketing needs. The industry has more than doubled since 2019 alone, and companies today are looking to capitalise on the relatively inexpensive marketing possibilities that influencers can provide.

Anyone who has just begun looking into this type of marketing or wants to understand how they can improve their rates has one key question, who is the best influencer marketing agency in the UK?

It would be great if there was a simple answer for this, but realistically what works for one company won’t work as well for another.

How do you decide which are the top influencer marketing agencies for your business?

The easiest way to find an influencer marketing agency that works for your business is to break down what you are looking for. Once you know exactly what you want from an agency, you can use this to inform your decision-making process. You can also try and rate aspects from most to least important so you can focus on what matters most for your business goals.

One of the first things you should know is that influencer marketing is one of the most affordable marketing methods. It costs far less than traditional marketing, and you don’t necessarily need to choose the most expensive agency to get the most remarkable results.

Discuss a budget before you begin looking so you can narrow down your search radius. All companies have a limit on how much they should and can afford to spend on marketing, and for many, influencer marketing isn’t their only channel. Knowing your budget will prevent you from wasting time and ensure you find a suitable agency that won’t bankrupt you before you see any results from your investment.

Consider your location. The best influencer marketing agency in the UK won’t be the same as in the US or Germany. UK businesses should ensure they choose an agency that has the personnel and experience related to their target location.

Further to this, you also want to consider which influencer platforms match your brand and audience. The best influencer marketing agency for your business may well specialise in one or more of your preferred platforms.

It can also help to check an agency's case studies. Any agency worth their salt should be able to provide some examples of influencers or businesses they have collaborated with previously. Surpass Agency, for instance, lists several notable creators who work with the agency exclusively.

Last, but certainly not least, you need to know how an agency will measure success. It’s no use choosing an agency based on empty promises. Instead, you must look for how they will fulfil these. Surpass works with businesses to select a Key Performance Indicator (KPI) and record return rates on marketing investments (ROI).

While there may not be one influencer marketing agency that is universally the best, there are plenty of ways to find one that is best for your business.

If you need help deciding what direction to take your influencer marketing in or want to know how an agency could help you, don’t hesitate to contact Surpass. 

For more information, please visit the website.