What you should know about Youtube influencer marketing in the USA

Youtube is one of the most widely used social media platforms across demographics. It is the second most popular platform in the US, and viewers consume an estimated 5 billion videos every single day worldwide.

It’s no surprise that more and more brands are now choosing to extend their reach to Youtube influencer marketing. It’s an incredibly useful and brilliantly cost-effective way to reach your target audience.

Unlike on social media platforms such as Instagram or TikTok, Youtube videos aren't limited on time. Longer videos offer your brand more creative license and more screen time to convince audiences to try your products and follow your brand.

You may also be interested to learn that subscribers aren’t everything when it comes to Youtube influencer marketing platforms. When considering a partnership, you should also consider interaction rates.

Some influencers experience a decline in popularity, while others fake their followers. That is why you must always look at views, comments, and likes to see which influencers have a genuine following with a demographic that matches your target market.

Related Links:

• http://e2worldwide.com/blog/2013/3/5/social-media-is-a-giant-magnet-for-attracting-new.html

• https://www.sociablweb.com/tips-to-build-seo-with-social-media-marketing#comment-5861673804

• https://forum.webdeveloper.com/d/399856-leading-influencer-marketing-platform-in-the-usa

• https://forums.seomanualsubmission.com/thread-how-you-can-generate-leads-from-search-engine-optimization--119?pid=660#pid660

• https://www.feedsfloor.com/profile/surpass-agency

• https://seomotionz.com/showthread.php?tid=17298

• https://socialchamps.com/users/surpassagency/

• https://socialmediaagencydubaimarketing.blogspot.com/2018/09/social-media-agency-dubai-digital.html?showComment=1652959407422#c7526443785280026706

• http://theseatingpros.com/blog/2012/1/15/social-medias-texas-sized-marketing-impact.html

• https://www.topseobrands.com/profile/surpass-agency/

And you should also consider quality versus quantity. Top Youtube influencer marketing may have impressive viewerships, but this doesn’t necessarily mean they are the right match for your brand. Sometimes it is better to collaborate with a micro-influencer who has great engagement rates and who genuinely suits your brand. 

An ill-fitted partnership between a brand and an influencer who simply doesn’t suit will always feel a little fake. This type of marketing will not receive the same response as a collaboration with an influencer who is honestly excited about working with your brand and sharing your message.

You can always contact Surpass Agency for useful information and support in reaching your Youtube influencer marketing goals.