It's everywhere. It's in movies, video games and even in advertisements. It's 3D imaging, and it's becoming the new industry standard. Many industries are using this technology, but real estate agents in particular are clamoring for 3D architectural rendering services. They are an influential and impactful tool on a website.
Architectural 3D rendering services can take many forms and can be used for many different purposes. Some brokers prefer simpler formats for printed materials, while others use every possible weapon to get buyers and sellers "excited" about technological advances. Each approach has its merits, but the importance of exploiting this important advance in visual imaging technology cannot be denied.
Visual images are vital for a strong marketing campaign. Whether its emails or postcards, images need to be clean, crisp and of the highest quality. After all, you're relying on the image to show the buyer or investor what they're getting for their money. If a photograph is not an option at this stage, a beautifully created image is all you have to showcase the property's features and benefits. It better be a good picture.
Good pictures can be from modern technology or classic craftsmanship. A hand-drawn picture is still a beautiful creation. However, the cutting edge of the industry is focused on 3D architectural rendering services.
The traditional approach would use a floor plan to show the buyer the space and the relationship between rooms. However, the imagination of most buyers has its limits, and floor plans alone may lack detail. Interactive floor plans, on the other hand, lack little detail.
At first glance, an interactive floor plan looks like a normal floor plan, but it also has "hot spots" in the rooms. Each hotspot is linked to a photograph, slideshow or rendering that illustrates that point's perspective on the room. It's like being able to stand on the spot in a real property and see the room unfolding in front of you.
Virtual staging is another way that 3D architectural rendering services can help an agent communicate with a potential client. It can be difficult to perceive the purpose of a room if it is empty, especially if you are not there to walk around and feel the space.
Virtual staging fills a room with furniture without buying or renting any items. A graphic artist virtually fills the room with computer graphics, creating a room that communicates its purpose in the home. The room can even be virtually staged in different styles to attract different buyers. This is a tool that many agents are happy to use.
Your website is the best place to showcase 3D images, although many real estate agents use it for showings and visual displays elsewhere. Your listings will stand out from the competition, and your website traffic will increase thanks to the additional information. The more a buyer or seller has to see, the longer they stay on your site and the more likely they are to become your next client.