Responsibilities of a Community Manager
Community managers have responsibilities that extend beyond just fielding questions or responding to complaints. As the liaison between the organization and its community, a community manager is responsible for understanding what the community wants and needs, and then working to provide it.
This may include developing or promoting the organization’s products or services, participating in online discussions, or attending events. A community manager must also be aware of the company’s policies and the community’s expectations and be able to take appropriate action when things go wrong.
Identify and manage community feedback.
Community management wouldn't be possible without an ongoing social listening effort: monitoring the internet for conversations that matter to your brand. Every once in a while, amidst all the noise, you’ll catch opportunities as small as turning a customer’s complaint into a public compliment or as big as starting a viral hashtag.
Asking for this feedback and being open to suggestions also shows your audience you care deeply about their opinions and what they have to say — this will help you enhance your brand loyalty and advocacy, and create valuable interaction within your community (versus a one-way platform).
As a Community Manager, you have to inform departments about complaints, suggestions, or positive comments coming from the users of the brand. It’s very important to treat this info as something very valuable that will help you to improve your digital strategy and draw up an action business plan.
Create and manage a community forum.
Think of new ways to engage with members. Today, you can go beyond the standard Slack or Discord group. Consider trying a digital meet-up in a metaverse like Decentraland. That way, everyone can get together and interact versus sending texts or getting on Zoom calls.
If you choose to create a Facebook group, come up with ways to keep your group members interacting with your brand and each other. Post daily prompts, ask questions for members to answer, and encourage members to post their own questions or announcements.
A great way to create and manage your company's community forum, FAQ document, site, or page is with the help of software like Vanilla Forms. You can customize the entire site to match your branding, write and manage your forum and FAQ documents, and even ask your customers to provide you with ideas and ways to innovate your products and services to better meet their needs.
Manage social media profiles and accounts.
This type of social media manager might focus on creating images or graphics to accompany Facebook posts, taking and curating photos or videos for Instagram, producing mobile-optimized stories for Snapchat, and creating other content from scratch that helps grow your following.
A social media manager is responsible for growing audiences on social platforms including Facebook, Twitter, LinkedIn, and Instagram. Along with maintaining a posting schedule, he or she will also regularly create platform-specific content including text posts, videos, and graphics. They must have a good eye for trends and an understanding of social media metrics.
Social Media Management maintains your brand identity across all social channels and creates a human face for your brand. Proper social media management can help your brand create memorable experiences and bring in a large audience base into your sales funnel
Responsibilities of a Community Manager can vary depending on the size and complexity of the community, but typically include:
Planning and organizing events
Building and maintaining relationships with the community
Responding to complaints and questions
Maintaining a positive community presence
Responsibilities of a community manager vary depending on the size and type of the community, but generally Managing community forums and social media accounts Keeping up to date on changes to the community and its content Ensuring that all official communication is through the community manager’s channels Responding to questions and complaints from members of the community Creating and maintaining community content Moderating and enforcing community guidelines Promoting and marketing the community manager is a vital part of a successful online community.
