How to Use Short Video Content to Grow Your Business
The popularity of online video continues to grow, with users now watching more than 200 million hours of YouTube content every day. Users also tend to respond better to videos than static images when it comes to marketing a product or service. Video content is an excellent way for businesses to not just increase their visibility but also drive website traffic and help potential customers understand exactly what they offer.
With so many businesses now using video content marketing, it’s important that your business stands out from the crowd. You can do this by investing in short video content as part of your digital marketing strategy.
Short video content is one of the fastest-growing trends in digital marketing right now. People are more inclined to watch videos that are short and to the point than they are to read long articles or blog posts. This means that businesses must adapt their strategies and marketing techniques accordingly in order to continue reaching their target audiences effectively.
This post will walk you through everything you need to know about using short video content as part of your business growth strategy. We’ll discuss why you should use short video content, how best to create it, and some examples of great short videos that you can use for inspiration when coming up with your own ideas.
What is short video content?
Short video content can be any type of video that is shorter than 10 minutes. Some examples of short video content are:
Explainer videos - 2-minute videos to explain what your company does.
Brand or product videos - 2-minute videos or shorter that feature one of your products or your entire product line.
Storytelling videos - 10-minute or shorter videos that tell a story.
Human interest stories - Short, human interest stories that feature real people.
Interviews - Interviews with guest speakers or people who work at your company.
Live videos - Live videos that are short enough to fit into a single video.
Why is short video content so effective?
Despite its short length, short video content is a highly engaging format. Research has shown that users are much more likely to click on a video ad than a standard display ad. In fact, click-through rates on video ads can be as much as 12 times higher than click-through rates on standard display ads.
This increased engagement works for both brands and advertisers. When you use short video content to promote your business, you have the opportunity to build trust and establish credibility with your audience.
When you’re using video, you’re able to show your audience the real people behind your brand. This means you don’t have to rely on written content alone to convey your message. By using video, you can show customers how your product or service works, what it looks like, and how it can benefit their lives.
How to create short video content?
If you’re not familiar with video creation, the idea of creating short video content may seem daunting. However, there are a number of ways you can get started.
Video ad formats
Explainer videos
Explainer videos are short (no longer than 2 minutes) videos used to introduce your product or service and explain how it works.
Brand or product videos
Brand or product videos feature your company’s product(s) or your entire product line. If you’re creating a product video, make sure you explain the benefits of the product and how it works. Product videos are usually between 2 and 5 minutes long.
Storytelling videos
Storytelling videos are similar to how-to videos, except they tell a story. Storytelling videos help your audience to better relate to and understand your brand.
Human interest stories
Human interest stories feature real people and may take the form of interviews or unscripted events. Human interest stories are usually found on TV and are often used to promote charitable activities.
Interviews
Interviews are usually with guest speakers or company employees. Interviews can be used to introduce a new product, service, or company initiative.
Live videos
Live videos are short videos that are broadcasted as they’re being recorded. Live videos are typically between 5 and 10 minutes long.
Online Video Marketing Platforms
TikTok
TikTok is one of the largest social media platforms for creating and sharing short-form video content, with millions of users posting millions of videos every day. TikTok is a great place to share content with your target audience.
Facebook videos are similar to TikTok and can be used to create short video content. One of the great things about Facebook videos is that you have the option to create live video content.
YouTube
YouTube is one of the largest and most popular video-sharing platforms in the world. YouTube is primarily used for longer-form content, but there are several ways you can create short video content on YouTube.
Instagram is a photo and video-sharing platform. You can create short video content just like you would create a photo post.
Twitter is primarily used as a microblogging platform. You can create short video content like you would create a tweet.
Summing up
Video content is a powerful marketing tool that can help you achieve your business and marketing goals. When you create short video content, you have the opportunity to build trust and credibility with your audience, show your product or service in action, and engage your target customers. Video content is also a great way for your audience to get to know your brand and company better.
Image source: Splash
TikTok is waste of time