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How to write a powerful mission statement that resonates

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Written by   9
2 years ago

“The increase and diffusion of knowledge”

That is the mission statement of the Smithsonian. It tells consumers, both internal and external, what the organization hopes to accomplish in a simple and concise way. Not all mission statements are as poignant as that one. Some provide a broader vision of the company. For example, insurance company Aflac’s mission statement is:

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Comments

Nice

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2 years ago

Nice post carry on

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2 years ago

helpful post

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2 years ago

Nice

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2 years ago

Nice

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2 years ago

Nice post 😌

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2 years ago