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This partnership of Ubisoft and Tezos is big for the latter's ecosystem. Ubisoft is a big name in gaming and so is Tezos in cryptoverse. This new partnership will onboard a lot of gamers who are not yet in the blockchain game and I expect that with these new developments independent from BTC, we will soon have decoupling with BTC.
https://cryptopotato.com/ubisoft-launches-in-game-nfts-using-digits-system/