Trends always change, but there should be predictions and guesses how the future may be and which may be the next trends.
There are different tips and ways to find out the next trends.
The art and science of trend detection are what give you eyes for the future. And yes - it is both an art and a science. So how do you take advantage of the right trends at the right time to discover something new and disruptive?
Polluting trends is not luck - do not misunderstand me, you may be lucky, but learn to spot trends instead and you will not need luck. There is a hidden order in how we find new trends and the ideas they drive. Looking ahead and anticipating change requires the right combination of multiple perspectives put together in the right way. It is about predicting trends to avoid as well as finding trends that benefit.
Sometimes the best way to figure out what to do is to figure out what not to do. Predicting change is a key practice for success in discovering trends. We are living in a period of increasingly rapid change. Trends help you predict the new normal.
But because we can not predict which ideas will collide and merge, many of us get caught up in boring productivity and efficiency. The easiest way to discover an idea, presumably, is to borrow one.
After all, no one predicted that trend self-discovery would become a trend.
If trend identification identifies your company’s future disruptor or its future runaway success, observing what is taking shape on your industry horizon can provide vital information on where to look and how to think about this world of re imagined.
I’ve been building customer brands for decades and I’ve learned that, in some cases, you have to tell customers what not to do.
We once said to a room full of executives: "Let's be honest ... Walgreens is a place where people go to not die, not to start living."
The same executives then came back to us to help reposition Walgreens as the place where customers go to get, live and stay well.
If you are looking to find the right trends to capitalize on, here are three ways to do it.
Look for trends that are disappearing
Companies often make the mistake of focusing solely on growing trends. To spot the latest trends before they hit, you need to pay attention to trends that no longer work. If you can identify why a trend is ending, you will be able to spot space for a new trend.
In 2012, Idea Booth and Walgreens launched the first national brand that aimed to appeal to a younger, health-conscious consumer Ology log. Initially, Walgreens wanted to market Ology as a "green product", believing that this was what their health-conscious consumers wanted. We knew better.
Why Pollution Trends.
Although Walgreens had good intentions, the green market was deceptive and greedy. But there was another trend on the horizon. We told our client it was time to "go green, clean up".
From the beginning, everyone assumed that health-conscious consumers wanted greener, more biodegradable friendly products, "what is good for you, is good for the environment." But that is not what the records told us.
Scientific evidence was coming out left and right linking many of the toxic chemicals hidden in household products to the widespread rise of health disorders in the United States. And, after a poor effort in the 1970s, the government was considering passing legislation that would force companies to step forward and find out what chemicals were in their products.
In reality, the “green” trend was dying out, and only about half of consumers at the time believed that green products were actually good for them or the environment.
Our Spotspotters were able to predict that clean motion would redefine household products by identifying these key industry trends and compiling and analyzing them to develop marketing knowledge.
Ask questions
What made Walgreens the right fit for clean movement? Why now?
Asking the question "Why hasn't anyone done this before?" can lead to valuable insights and predictive trends. There are hardly any new ideas left.
In the case of Walgreens, other smaller brands had already started selling products that conformed to the philosophy of pure movement, they were unable to do so on a national level. These businesses were selling pure items like baby shampoo for $ 14 a bottle because they could not afford to produce it cheaper. What are you more likely to buy - a $ 14 bottle of pure baby shampoo or a $ 3 bottle.
Build the market
As the famous Henry Ford said, if he were to ask people what they wanted they would have said a faster horse. Steve Jobs lived by a similar motto - consumers do not know what they want. How do they know they would like something that does not exist? Your job as a trader and trend indicator is to create that demand. Only then can you check the history.
In the end, we removed Walgreens from the downward and oversupply green trend, which could have led to catastrophic revenue losses, and instead correctly predicted the right trend, which helped them pioneer one of the lines the fastest growing pure. Ology was not only the right product at the right time based on data, trends and supply and demand, it also reflected Walgreen's new brand promise to be where consumers go to start living.
Polluting trends is not easy or straightforward, but when done well, it can highlight the importance of not doing one thing and instead of finding creative ways to expand on the next big thing.